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February 9, 2016

global TV growth plunges to its lowest ever, as digital spends up by 14%

"ear on Year Global Growth  in percentage  between Traditional media "

Year on Year Global Growth  in percentage  between Traditional media  :The 2nd chart shows global percentage of TV spends  vs digital Spends : 2012-2016

"share of ad spends by offline media and online media"

Global Advertising Spends by Percentage across  entire media ecosystem.