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March 23, 2016

5 most popular kinds of search engine spam

 How to spot search engine spam : 5 tell tale signs of spam impacting search engines

Search engine spams refer to an  attempt to deceive search engines by telling them to override " existing" search engine best practices  and " laying emphasis on a set of given criteria, which under ideal conditions does not deserve to be ranked at all.

In this post we discuss the most popular kind of search engine spam and how to recognize them.However never try to use them no matter how much you are tempted, as this will only result in your site being black listed

HIDDEN LINKS : White texts or links on a  white background renders  texts invisible to the users  unless the text is highlighted  by right clicking the mouse .Spammers then use relevant keywords or hyperlink that the spiders can read and counts as relevant 

TEXT LINKS HIDDEN BY A LAYER :  One of the tricks  most used by black hat seo webmasters  is to use CSS to  hide spiderable  content under this page which is not visible to the naked eye or by highlighting the page 

DOORWAY PAGES : Doorway pages are web pages  that are made to meet specific search algorithmic  requirements  for various search engines,and are not meant to be shown to ordinary users .In short the doorway pages do not earn the ranking but deceive the search engines into ranking by design  whose main intention is to spam the search engine index  so that it appears high in the SERPS. However  when a user clicks on it , it is automatically redirected /  to another site or page within the same site..

UNCLICKABLE LINKS: creating a link that has  only a single1-x-1 pixel as an anchor , that uses  the period on a sentence as an anchor or  that has no anchor at all . For users there is nothing to click, but the search engine can still follow the link

CLOAKING : In cloaking  the content showed to search engines and the version which is shown to the user browsers  are different. Spammers may cloak by IP  address( information used to find out where your computer or server may be located  or the user agent : HTTP header  describing whether  your a person or a search robot which is requesting the page. When a user is identified as a search spider  a server side script delivers  different version of a web page , in which the content is different from what is viewable by the searching user browser