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March 26, 2016

science of writing meta tag descriptions : 5 best practices for seo

5 best practices in writing the perfect SEO meta tag description"


The significance of Meta description  :While the perceived (and real) importance of meta data across search has depreciated , the attribute still plays a significant role in SEO rankings  :Meta Description has 3 primary uses

META DESCRIPTION TAG SEARCH ENGINES: 5 BEST PRACTICES 
Meta Descriptions Role in Search
1)describe the content of the page accurately and succinctly 
2)Serve as a short term advertisement for to click on your pages in the search engine 
3)to display the targeted words not for ranking purposes but to indicate its content to searchers 

5 rules to write the best meta descriptions


1)Number of characters :. Descriptions should be succinct and compact
2)Keep the length to 160 characters ( for google) and Bing up to 200 characters :However you are allowed to keep your descriptions to an average of 165, including spaces



3)Test, Refine, Repara and Rephrase : Just like ad ad which undergoes a plethora of tests , ensure that the description actually fits the content or the theme of the page in question. Each web page ideally has to have its own description pages.



3)Include relevant keywords : Its very important to have the right keyword in the meta description tag - the boldface that the search engines apply which can make a huge difference in visibility and the cilck thro rate of the website in question.

4)Ensure tagged facts in the description: You can include other structural tagged facts in the information apart from standard information . While news or blog posts can list the author, date of publication, or byline information. What about a product page? How do you incorporate product information like —price, age, manufacturer, features which lies scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a Ian Fleming.


5)Understanding User Psychology of Search Disparity: take into account user differences in terms of search behaviour . For example an organic search user will not see your website the same way as users which comes from" PPC search'.While creating the meta decsription its important to keep in mind this basic fact . Users looking for information and users looking to shop online are clearly two different sets of consumers and you need to create descriptions based on which kind of users are your target segment


6)Employing Universal descriptions: Some search marketers are of the view that " you should not always write a good descriptions".Conventional logic holds that its wiser to write a good meta description to maximise the chances of it being used in the SERPs, rather than letting the engines build one of them. However this isn't always true

If the page in question is targetting one , two or three heavily searched terms or keyword phrases , go with the meta descriptions that targets user performing those searches . However if you are targeting long tail traffic with hundreds of articles or blogs entries, it can sometimes be wiser to let the esarch engine decide and themselves extract the relevant text The reason is simple to understand.When the search engines show a page in the , SERPs they always display the keywords and the surrounding phrases that the user searched for. However If you try to force a meta description, you can end up creating one that is not appropriate for the search phrase your page gets matched too