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May 25, 2016

5 best practices in creating and marketing your video



5  Best Practices to create and market your video online 


These are the best practices in creating a video

Placement : Embedd the video in a page which the content related  rather than just any page

 Descriptive text : Describe what your video is about. Keep your description  to about 250 to 350 words and ensure you use the keywords liberally in the text

 Saving the video : Save the video file inside the curent silo directory , rather than a central video directory


Play :Use the html player to ensure that your video is compatible to different browsers  and devices . Dont set up the auto video play automatically. Not all users appreciate a video to open without the user clicking on it .Let users start the video themselves

Size ; Ensure  your video can adjust the size automatically  if the user screen size shrinks

Quality:render your video in file size that fits the user.Tech savvy or metro cities have faster connections and can handle large files. However ideally the size must be smaller  for smoth mobile viewing . Find a balance between good quaility and faster viewing  and download speed

Length : small videos are easier to download and convinient to watch. Your video ideally should not exceed 3-5 minutes in length . Remeber user attention decreased with every minute  on the web. Create videos that conveys the actual marketing message or crucial information   right at the start


Posting:In addition to posting your video on your site. You can upload it across other online video sharing site as well. Youtube, Metacafe, Vimeo  and link it back to your site . Alternately you can upload the actualy video on youtube abd link the embedd code to your site or blog

Sceme Mark Up ; Wherever the video is embedded in your site, adding a schema markup in your htnl code can make it easier for search engines to find your video

XML site map:Inform the search engine spiders where they can find your video with an xml site map