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November 2, 2016

online shoe brands spend more than 114 million on search ads,with a ctr of 3.5%

"online shoe brands spend more than 114 million on online search ads "

Online Shop Brands spend a whopping 114 million spends on online shoe search ads which generated 3.6billion impressions and 126 million clicks for which 25,000 advertisers competed in the first half of 2016

 
The online Shoes category saw significant decreases in  search ad spend (-17%), impressions (-29%) and clicks (-23%) from Q1 to Q2, while experiencing less dramatic increases in the average cost per click (7%) and the average clickthrough rate (10%).