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November 24, 2016

retail website online sales : mobile vs desktop comparison

Consumers  are spending more time on Mobile devices, specially when they are surfing online retail sites. Around 70% consumers are going online across mobile during Q2,2-16  as compared to 60%  during Q2,2015..Whereas Desktop usage  for surfing online retail sites has gone down by 10%( 40% in 2015 as compared to 30% in 2016).In terms of eCommerce,mobile devices now account for 20% of  sales  ,up from 16% in 2015.

mobile devices and ecommerce :mobile vs desktop

Mobile devices account for a growing portion of time spent on retail website and sales in Q2 2016 compared with Q2 2015.( Mobile devices here mean smartphones as well as tablets