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November 23, 2016

snapchat's numbers and metrics in 3 charts: how it became the hottest teen destination

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How Snapchat evolved itself to become the hottest Teen Destination social media website 

As Snapchat , another  giant internet brand starts to prepare for its IPO, here are some numbers which show how Snapchat user base has grown over time . Snapchat presently has around 150 million daily active users globally,. Snapchat as of October,2016 has 60 million daily active users in the U.S. and Canada,  which makes up around a third of Facebook’s 175 million daily users in the same region.This region is the most lucrative advertising market, with  a very high average revenue per user for social networks. For Facebook  its  per user revenue across US and Canada is $12.43, which is 4 times its global revenue of  $3.34. Snapchat most recently closed a $1.8 billion funding round in May,2016  when investors valued the company at about $18 billion. and has been growing at a 30% annual growth rate.

In Alexa Snapchat ranks 2000 in US, and ranks 3973 worldwide.With a bounce rate of 40%,its daily page views per user is 2.7 who spends approx 2.56 minutes on the website.Around 30% of its users comes from Google, followed by 4% from Facebook,3.5% from YouTube and 3% of Instagram. In terms of demographic, Snapchat has a more progressive male tilt, with 55% user base,while female user base hovers between 30 to 35% The company is forecast to reach nearly $1 billion in global advertising sales in 2017, up from an estimated $366.7 million in revenue this year, according to a recent report by forecasting firm eMarketer. 

So how does Snapchat compare to Instagram , another photo social networking site ?..By comparison, Facebook-owned Instagram, with 500 million monthly users, will generate $1.5 billion in global ad sales this year and $2.8 billion in 2017.Snap Inc. launched its ad business in mid-2015. The company sells full-screen, vertical video ads in its “Discover” and “Stories” sections, which play with sound after users click them. 

Snapchat’s Discover section, which features articles and video from more than a dozen publishers such as CNN, iHeart Radio and Cosmopolitan, generates nearly half of the company’s total U.S. ad revenue, according to eMarketer. Snap Inc. also sells geofilters and lenses. Recently Snapchat unveiled its first hardware, $129.99 video-capturing sunglasses, and renamed itself as “Snap Inc.” to reflect its new direction