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March 22, 2017

native mobile ad spend set to breach $ 20 billion in 2017

Native ads will account for 63.2%  of mobile display by 2020, up from 51.8% last year as in 2016.This number is based on an IHS study commissioned by Facebook Audience Network, which predicts spend on native ads in 2020 to reach $53.4bn (£36.7bn).This growth will be driven by third party in-app native ads – the area, of course, that Audience Network specialises in – which are expected to grow spend by an average 70.7 per cent annually over the period, well ahead of the 25.3 per cent growth of mobile display overall.Mobile native advertising is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.Since native advertising is largely bought on social platforms, it’s also almost entirely mobile. Native mobile display ad spend is expected to reach $19.5bn this year in 2017  representing 88.3% of all native advertising, and the share is growing. Native mobile will represent 64.5 per cent of all US mobile display ad spend this year