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May 11, 2017

How to create a frictionless consumer conversion campaign path


 
Its crucial to understand a consumer path to clicking to conversions . As you build on your landing pages and test your campaigns , your ultimate objective and goal would be to create a frictionless path to conversion. Here are some tips that you can follow to increase your conversion rate by increasing user engagement with your campaign goals. 

SIMPLIFY :Don’t over complicate the process of creating conversion funnels For example it makes sense for your PPC campaign to circumvent your website entirely with a landing page which is geared towards an encouragement like an offer or a takeaway

POWER OF LINKS : Link your pages in a conversion path which directs a visitor either laterally or download towards an action Provide obvious and easy navigation signs which is very clear which action a visitor should naturally like to take next Resist the urge to create too many click through on a page . 

AVOID BOUNCES :Avoid overloading your visitors with too many options which might confuse them resulting with a high bounce rate. Bounce rate refers to users who are entering and exiting from the same page. 

HOMEPAGE LINKS: Create and connect side way entry into your homepage, other than natural links to the home page at the top menus 

USER TESTING :Perform user testing after you think you have got the  perfect landing page. This will help you create further opportunities for refinements and enhancement With the passage of time looks for trends of sources, CTA’s( call to action) landing pages ,using that analytics data to inspect conversion opportunities and roadblocks. 

MODELLING CONVERSION PATH: As you gain customers , model the path to conversions so that you can replicate those paths with other similar products by building similar campaigns Measure your attraction and conversion hypothesis as well as your business objectives versus your outcomes to determine your degree of success.