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August 18, 2017

5 essential differences between inbound and outbound marketing

" key differences between inbound and outbound marketing"

 Inbound marketing refers to the technique of pull marketing as opposed to push marketing. Inbound marketing ensures consumers are attracted to you rather than the brand attracting the consumers by traditional media like print, videos, hoardings, and banners. examples of inbound marketing including content creation in the form of e-books, pdf downloads, emailer subscription case studies and videos, seo, infographics. Inbound marketing involves 2-way communication while outbound marketing is one way.
 The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Another reason why inbound marketing is winning is that it costs less than traditional marketing and seeks to educate consumers rather than just selling
 Outbound tactics involves buying your way in an environment when consumers aren't even paying attention? 
Here are some stats from the infographic from  Mashable that outlines the key difference below. 
  • 44% of direct mail is never opened. That's a waste of time, postage and paper. 
  • 86% of people skip through television commercials. 
  • 84% of 25 to 34-year-olds have clicked out of a website because of an "irrelevant or intrusive ad." 
  • The cost per lead and cost per acquisition in outbound marketing is more than for inbound marketing.