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November 3, 2017

2017 holiday season projected online shopping revenues by devices

"Online projected  revenues  during  2017 holiday season"

Total Online Revenues during Holiday Season:2014 to 2017


Smartphone led online sales is set to break all barriers and all set to become the dominant revenue channel during 2017 holiday season according to a report published by Adobe Analytics.Smartphone aided online revenues will see an increase of 26% to account for 24 percent of total shopping revenue during this years holiday season.While Desktop share of revenue is projected to be 66 percent, down 6 percent year-over-year and tablet-led online sales will see  9 percent lower growth as compared to 2016  and is likely to account for 10 percent of revenue this holiday season.On Black Friday 2016, 48 percent of online orders were generated via mobile devices, up from 40 percent in the previous

The 2017 holiday shopping season will also see mobile visitors to retail stores grow past desktop visits during the months of November and December.

Adobe predicts that Cyber Monday 2017 will be a huge contributor to those sales, and is on track to become the biggest online shopping day in U.S. history with $6.6 billion in online sales, a 16.5 percent increase over last year.
"comparison of online revenues for 2017 christmas"

Projected Online Shopping in 2017



 
Last November, mobile internet use topped desktop for the first time ever. And during the holiday shopping season, several of the top U.S. retailers reported record numbers of mobile shoppers. For instance, Amazon's mobile orders on Thanksgiving 2016 exceeded both Thanksgiving 2015 as well as Cyber Monday 2015. Walmart data showed that  70 percent of its website traffic around Black Friday came from mobile. Target's data revealed that " mobile "accounted for over 60 percent of its Black Friday pre-sales. But whether it’s on desktop or on mobile, online shopping is outpacing in-store sales. This holiday season, Adobe is forecasting online sales to reach $107.4 billion, up 13.8 percent from last year, and topping in-store retail by 10 percent.