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November 24, 2017

Building a conversion architecture for your website


Building a conversion architecture for your website:

 How to increase conversion and user purchase at your website: Information architecture is the backbone of your website and is tied to the user experience.Good information architecture organizes and connects your website information in a manner that appears natural and logical to the viewer. To increase conversion to your website you need to ensure the site has a call to action purchase funnel through a series of systematic progressive steps. Information architecture influences both your user experience (UX) and your user interface (UI).your website might have a great graphics, however no one will care about it unless it has a great skeleton and connective tissue to support the graphics.User experience refers to the short series of user steps and the overall experience of the user when they navigate your website and is the sum of all parts on how a consumer interacts with your website. The quality of their interaction determines the conversion channel and the path to purchase in your website. The higher the engagement, the more the conversion. 

Here are some ways on how to increase interactivity and conversion by creating a user-centric information flow for your website 1) Structured Hierarchy 2) Intuitive Navigation 3) Meaningful content 4) Consistent user onsite experience 5) Level of interactivity 6) Design simplicity.

 Inbound marketing works best with conversion based websites built on conversion based architecture Online Conversion and SEO: Search engines read your website differently than normal people, It's essential that you run a thorough search audit even before you start marketing your website.Building your website based on best SEO practices help you reach bigger audiences and as well as tap into the long tail keywords along with the most converting keywords.Focus on both on the page as well as off page optimization techniques. 

Here are some of the most important tips to ensure your organic search process is optimized for conversion

 1) Create your pages in html so that your site is indexable by search spiders 
2) Ensure every page has a Title, keywords, and descriptions 
3) Ensure your site is optimized for mobile 4) Pay attention to the speed of your website across browsers and devices 
5) Use alt tags for images 
6) Create text to supplement any video and flash components 
7) Ensure your main page does not have too many outbound links 
8) Develop a sitemap for your website, one for users and another for search engines 

CTA(call to action) and conversion: The first step is blueprinting with a call to action .The call to action map is a blueprint designed for an online visitor conversions, In other words, its formatted primarily to facilitate purchase funnel. Creating your CTA ( call to action map) before you begin ensures good inbound marketing practices because your designing with end conversion action ( purchase, donation, subscription) CTA maps include conversion paths for cornerstone content pages Conversion paths for product campaigns and conversion and reconversion paths through remarketing and paid search.

Identifying wireframe’s that work: If your CTA map is your conversion based site blueprint your wireframes are your page templates, which populate your CTA map with pages designed to inform, navigate and convert. Effective wireframes those that reduce bounce rates and encourage further exploration deeper into your website have traits in common with research, shopping and purchase decision.

Creating navigational pages to increase conversion: Navigational pages help direct website flow. Good navigational pages consider the user's intention to improve ease of movement throughout the website.The key to building good navigational pages are having clear, simple directions explaining what users should do next Make it obvious to visitors where they can click next.Use internal links to expose users to related pages.
Understanding how conversion pages work: Conversion pages have one goal, cause a conversion and increase user to making a decision ( it can be white paper download, filling up a form, or a buying a product or a service). As such effective conversion pages have very few navigational opportunities. Provided you have communicated with the right value, limiting on page navigation increases your conversion rate. If visitors get stuck on a page that is not consistent with what they were looking for, they will abandon your website. For a conversion to happen, You need to provide the right reasons for the customers to come to your website, and your landing page should showcase the ultimate offer in question and the best and optimal way to deliver the offer. In other words “The content should match the intent.” 

The keys to building a high performing conversion pages on your website are 1) Using simple Call to action 2) Using forms which are easy to fill 3) Allowing user navigation access to the best offer in the reasonable shortest span of time 4) Offering too little navigational opportunities once they come to pre check out page ( no menu bar on that page)


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