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November 29, 2017

kindle celebrates its 10th birthday:

" The global ebook sales per year"
The State of the Global Ebook Marketshare :

"the evolution of ebook reader:Kindle"
The evolution of Kindle
Over the years kindle has gone on from being a mysterious product to a must-have on most of our electronic shopping shelves.The very idea of digital books or ereaders was still in its infancy in November 2007 when Amazon launched Kindle.And this after Steve jobs iPhone revolution which took on " the biggest elephant in the space at that time " the Blackberry.On November 19th,2007 Amazon introduces Kindle and The New York Times goes on a rant: “You’ve got to have a lot of nerve to introduce an electronic book reader in 2007. Sure, the idea has appeal: An e-reader lets you carry hundreds of books, search or jump to any spot in the text and bump up the type size when your eyes get tired. But the counterarguments are equally persuasive. Printed books are dirt cheap, never run out of power and survive drops, spills and being run over. And their file format will still be readable 200 years from now…. Are they completely nuts.

That year during the holiday season ,the $399 price tag might have made  Kindle a bit too expensive for consumers during their  Christmas-list item  (many customers gave the device a one-star rating), But in the next few months, Kindle  sold more than a quarter million units. Holding Amazon back was the small pool of book titles that were available in digital form… only 88,000 Kindle e-books were available at launch.

Over the years the Kindle has become one of the most ubiquitous pieces of specialty electronics in the world since it launched 10 years ago today, but the device has changed so much since its debut that one can hardly believe the oldest and newest models are meant to do the same thing.

On its 10th anniverssary Techcrunch spoke to Amazon’s Chris Green, VP of Design at its Lab126 hardware arm who spoke on the design choices that have defined and redefined the device, and the reasoning behind them.

“My first day at Amazon was the day the Kindle launched — November 19, 2007. I walked into the office and everyone was going crazy. I thought that’s what it was going to be like every day,” he recalled. “Then the next morning I went in, they had sold all the Kindles in one day and everybody was panicking. So that was an interesting first 24 hours.” For the next decade, he’d work on getting the Kindle closer to what he called the “gold standard”: paper. “We can never be better than paper, but we can be as compelling,” he said. 

“We really didn’t want any bezel or bling or even page-turn buttons — everything we’ve done over 15 generations has been to reduce it to basically a piece of paper.” (With the new Oasis there have actually been a total of 16 “generations” or models.) That may come as a surprise to those who remember the first Kindle, which with its chunky angles, slab-like buttons and aggressively ergonomic keyboard, seems almost brutalist. Although he didn’t help create the first generation, Green is plenty familiar with its design language. Turns out there’s a very simple reason behind the angles.If you have one of those around, you’ll notice that the cross section is actually that of a paperback book — the pages go at that angle,” Green said. “The dimensions are even a standard paperbacks. They were trying their hardest even at that early stage to represent a paperback book.”"

As Priya Srinivasan from Dailyo puts it succinctly "The Kindle e-book reader symbolizes the corporatization of desire, of global capitalism and connectivity, a cloud of information, representing efficiency, access, and convenience – all buzzwords of the 21st century. It symbolizes the smart traveler, the multitasking housewife, the retired couple, the young child. You can store hundreds of books in your Kindle, snuggled safely in your satchel. It prevents messy encounters of the food variety, it is compact and even friendly. The Kindle allows you to make notes on margins, share passages and even enables shared communities of readers to connect on book review websites or social media platforms.

Ever since the last decade since it has launched, Amazon has sold "tens of millions" of Kindles, according to an email from an Amazon representative to CNBC Make It. Apple competitor to the Kindle, the iPad, launched in January 2010. The iPad, which has more uses than the Kindle, launched at $499. In July, August, and September of 2017 alone, Apple sold 10.3 million iPads, according to the company's most recent quarterly financial documents.

The Jobs vs Bezos war on ereaders:
 It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty per cent of the people in the US read one book or less last year. The whole conception is flawed at the top because people don’t read anymore. Steve Jobs on Kindle, Wired (2008) 

I believe that reading deserves a dedicated device. For people who are readers, reading is important to them. And you don’t want to read for three hours on a backlit LCD screen. It’s great for short form. This is a really important point — that we humans co-evolve with our tools. We change the tools, and the tools change us, and that cycle repeats. — Jeff Bezos to Newsweek (2009)


Though Amazon is today in the third spot behind both Apple and Samsung for a total number of tablets sold, according to the most recent annual data compiled by market research firm TrendForce and published in February, Amazon has been showing strong growth in the tablet sector. "Amazon posted a phenomenal 99.4 percent annual growth in its tablet shipments for 2016," TrendForce says in its written statement Based on data collected by the authorearnings.com, Amazon is the biggest player of the US field. Including indie books (published without ISBN), Amazon accounts for 83% of US ebook purchases – and the rest is almost entirely shared between the Apple iBookStore, Barnes & Noble, Kobo US and the GooglePlay Books.