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December 25, 2017

60% young adults in US now use live streaming to watch TV

Infographic: The Rise of Video Streaming Across All Age Groups | Statista

Based on the latest PwC data, , more and more Americans are embracing the added freedom that video streaming has to offer compared to traditional TV. As is often the case with new technology, younger people were a bit quicker to get on board, but streaming is in no way a young peoples’ game. 63 percent of 50 to 59-year-olds now access TV content via the internet, up from just 49 percent in 2015. Meanwhile, more and more Americans are cutting the cord (19 percent) or at least trimming their traditional pay TV subscription (27 percent).

So is the Cable TV Dead for now ?According to a latest pew research About 6 in 10 young adults in U.S. primarily use online streaming to watch tv.About six-in-ten of those ages 18 to 29 (61%) say the primary way they watch television now is with streaming services on the internet, compared with 31% who say they mostly watch via a cable or satellite subscription and 5% who mainly watch with a digital antenna, according to a Pew Research Center survey conducted in August. Other age groups are less likely to use internet streaming services and are much more likely to cite cable TV as the primary way they watch television. 

"digital streaming and young adults"

Overall, 59% of U.S. adults say cable connections are their primary means of watching TV, while 28% cite streaming services and 9% say they use digital antennas. Among the other findings of the survey: Overall the demographic groups ranging from 18 to 29 are the most viewers of live streaming  followed by the ager group 30 to 49

 Women are more likely than men to say their primary way of watching TV is via cable subscription (63% vs. 55%). 

Men are more likely than women to say their primary pathway is online streaming (31% vs. 25%)Of course, there are major economic and corporate implications in these shifts. 

A 2015 Pew Research Center survey found that 24% of Americans did not subscribe at all to cable TV, and 15% were “cord cutters” who at one point had cable, but then opted for an internet connection as their pathway to video content