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December 25, 2017

countries that orders the highest groceries online

" countries and their grocery shopping addiction via digital channels"

South Korea leads in ordering Groceries Online

Online grocery shopping is expected to grow five-fold over the next decade, with American consumers spending upwards of $100 billion on food-at-home items by 2025, according to a recent report published by CNBC.

 Supermarket giants such as Wal-Mart Stores and Kroger already draw sales from their online efforts and compete with Amazon and other e-commerce challengers, but the report from Food Marketing Institute and Nielsen points out that the online channel is likely to capture significantly more market share in the decade ahead from the bricks-and-mortar stores.

However as of now Customers are buying generic brands more than ever in stores, but they're not buying as many online. For now, at least. Last year, trips to a brick-and-mortar store that included the purchase of a private-label product grew 1.1 percent, according to Nielsen. Online, that number fell 1.7 percent. However, just 12 percent of shoppers bought groceries online at some point last year, according to Cowen and Co.

Around a quarter of American households currently buy some groceries online, up from 19 percent in 2014, and more than 70 percent will engage with online food shopping within 10 years, according to "The Digitally Engaged Food Shopper" report. It also found that of those who will buy digitally, 60 percent expect to spend about a quarter of their food dollars online in 10 years.

Amazon recently pulled the plug on its online food delivery service Fresh in a number of areas across nine states in the United States. The decision was apparently blamed on the failure of the postal service to deliver the perishable goods on time, or in some cases, at all. While the service is also offered in cities abroad such as London, Berlin and Tokyo, as analysis from Kantar Worldpanel shows, the Seattle-based company and others like it have an awful long way to go if they are to make a meaningful dent in the market share still held by traditional bricks and mortar grocery stores. 

Meanwhile a  new survey from Nielsen found that while a quarter of global respondents are using online grocery ordering and 55% are willing to use it down the road, 61% reported that they still find grocery shopping at the store to be an “enjoyable and engaging experience.” Nearly as many—57%—said that retail grocery shopping is a “fun day out for the family.

online Groceries global comparison
data by QZ shows the geographical differences when it comes to ordering  Groceries online. Asia Pacific and Latin Americans are much more prone to ordering groceries online as compared with Europeans and North americans 

As a share of all FMCG revenue in the U.S., e-commerce still accounts for only 1.5 percent. In comparison Meanwhile South Korea  towers above all of the nations when it comes to online grocery shopping with grocery shopping in the region  accounting 19.7 percent. Having seen a 40 percent increase in online grocery spending last year, the country is the world leader, and by a big margin. In joint second place, with a whole 12.2 percentage points less, are the UK and Japan. FMCG e-commerce has long been on offer to consumers in the UK and is very much a mature market, with penetration growth slowing over the last few years. South Korea, on the other hand, is still going from strength to strength.