Trending this month

December 21, 2017

how you can use facebook messenger ads for promotion

 How to Add Value to Your Business with Facebook Messenger Ads 
Facebook already offers some of the most dynamic advertising opportunities on the internet. With the recent announcement that they are now expanding Facebook Messenger ads to businesses across the globe, this adds a new layer to Facebook advertising. Also, it is one more way for businesses to connect with consumers on this platform using new features like messenger chatbots and others. What Messenger Offers to Brands As stated in the announcement that Facebook was expanding Messenger ads, “Messenger ads are going global. 

After promising tests in Australia and Thailand, we're expanding the beta further. We'll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.” This is an interesting new opportunity that could benefit brands of all sizes. With more than 1.2 billion monthly active users on the app, Messenger has a massive audience, and these ads offer a new way to reach consumers in an app that they already use. You’ll be able to expand your reach to people that are more active on the Messenger app than they are on Facebook, and it will make it easier to reach customers with cross-platform campaigns. 

For some brands, this is more than just an opportunity to reach customers through an additional platform; it also provides the ability to develop new campaigns that can reach customers in more ways. To date, there are already more than 30,000 chatbots that are operating through the Messenger app. For the brands that use these chatbots, this announcement represents the potential to get more from their AI technology. 

Using Messenger as an advertising platform is a natural extension of what is already working well for Facebook and the brands that advertise on the platform. Facebook already gets about 85% of its ad revenue from mobile users, and this is one more way to connect with users that primarily access the site through a mobile device. What to Expect The new Messenger ads will appear on the home screen when users open the app. The links in the ad can then direct the user to a specific page on your website, or you could set the links to open a conversation with the user.

With chatbots that can be ready to respond whenever a customer clicks on an ad, this could be a good strategy for starting conversations with new customers that are interested in your brand. Additionally, utilising this technology could work for reaching out to and re-engaging with existing customers. With Facebook taking Messenger ads to the global market, we should expect to see brands that already have chatbots looking to take full advantage of these new opportunities. Along with that, the expansion of ads into the Messenger platform should inspire more companies to develop chatbots of their own.