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January 5, 2018

apple developers combined earned more than starbucks,dupont, mcdonald's

2017 was  indeed one of the best years  to be an Apple developer.Apple announced on Jan 4th that developers who make apps and games for its iOS mobile operating system earned $26.5 billion in revenue in 2017. That’s an increase of 30% over what developers generated from sales in 2016, and more than the annual revenues of Starbucks, Qualcomm, DuPont, Kraft Heinz, or McDonald’s, according to Fortune.

Apple said iOS customers made $890 million in purchases alone during the seven-day period between Christmas Eve and New Year’s Eve.Apple also set a new record for App Store sales on New Year's Day, which was a 25% increase from the same day a year earlier with consumers reportedly spending around $300 million on apps on 1st Jan, the most for a single day since the App Store launched in 2008. 

According to TheVergePokemon Go nabbed the top app spot once again, re-launching the app late in the year with new AR features – which were built on top of iOS ARKit.

Apple's numbers reveal that purchases in December 2017 exceeded more than  a billion dollars  in App Store purchases during the holidays, which is interesting, especially given the fact that most data and research reports claim that the majority of smartphone users in the United States download zero new apps per month.

One of the reasons for Apple's spectacular success was the redesigned the App Store.Over the past year Apple has made several changes in its apps store, including adding search advertising, improving developer tools and introducing new ways for third-party apps to make money.

For smaller developers, these efforts provides more incentives to build products, especially on emerging platforms like ARKit and the Apple Watch.The AR kit allows iPhones and iPads  to run augmented reality with ease.

Furthermore, with the release of iOS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apple's built-in iOS apps.Since its 2008 release, App Store has generated over $70 billion in revenue for developers.

Apple generally takes a 15% commission of app store sales.

Interestingly while originally developing iPhone prior to its unveiling in 2007, Apple's then-CEO Steve Jobs did not mean to let third-party developers build native apps for iOS, instead directing them to make web applications for the Safari web browser.However, backlash from developers prompted the company to reconsider, with Jobs announcing in October 2007 that Apple would have a software development kit available for developers by February 2008.The SDK was released on March 6, 2008;

In October 2016, in an effort to improve app discoverability, Apple rolled out the ability for developers to purchase advertising spots in App Store to users in the United States. The ads, shown at the top of the search results,are based strictly on relevant keywords.Apple expanded search ads to the United Kingdom, Australia and New Zealand in April 2017, along with more configurable advertising settings for developers.

In December 2017, Apple revamped its search ads program to offer two distinctive versions; "Search Ads Basic" is a pay-per-install program aimed at smaller developers, in which they only pay when users actually install their app.