Trending this month



January 7, 2018

google issues seo guidelines for voice search



Consumers are increasingly turning to voice for search. While Amazon Alexa or Cortana-enabled products uses results from Bing.Google Assistant or Apple Siri, is powered by Google.Brands and publishers are have realised that they need to be on top of SERPs across voice search as well Following these best practices guidelines published by Google recently will be increasingly important for your content to surface in voice searches. 

Google Research blog recently has published the search quality raters guidelines, contractors guidelines to evaluate Google’s search results, specifically for the Google Assistant and voice search results. It is similar to the web search quality guidelines, but it changes in that there is no screen to look at when evaluating such results; instead you are evaluating the voice responses from the Google Assistant.

It is important to note that comScore predicts that 50% of all searches will be by voice in 2020. Gartner forecasts 30% of web browsing will be done by voice the same year. Voice adoption is growing quickly and discovery through Voice SEO will become critical.

According to searchengineland “The Google Assistant needs its own guidelines in place, as many of its interactions utilize what is called ‘eyes-free technology,’ when there is no screen as part of the experience.” Google has designed machine learning and algorithms to try to make the voice responses and “answers grammatical, fluent and concise.” Google said that they ask raters to make sure that answers are satisfactory across several dimensions.Here are some of the voice search and voice assisted search guidelines issues by google. 

Information Satisfaction: the content of the answer should meet the information needs of the user. 

Length of the query: when a displayed answer is too long, users can quickly scan it visually and locate the relevant information. For voice answers, that is not possible. It is much more important to ensure that we provide a helpful amount of information, hopefully not too much or too little. Some of our previous work is currently in use for identifying the most relevant fragments of answers. Formulation: it is much easier to understand a badly formulated written answer than an ungrammatical spoken answer, so more care has to be placed in ensuring grammatical correctness. 

Elocution: spoken answers must have proper pronunciation and prosody. Improvements in text-to-speech generation, such as WaveNet and Tacotron 2, are quickly reducing the gap with human performance.