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January 3, 2018

google local now showing third party listings

"google  local integrates third party listings"
Google local integrating third party listings 

According to searchenginewatch Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on Google.

However this update is different from the other update this year which saw Google aggregating reviews from third party sites within the “Reviews” tab. Third party reviews are now appearing after clicking on “View all reviews,” which is somewhere they weren’t appearing previously.The third party reviews include full text as well as the source where they were originally published.However if the full text of a third party review doesn’t match, then there will be a link to read in full at the original source. In addition, reviews can also be filtered by source by clicking on the “All reviews” drop down menu. Choices include Google, Expedia, Booking.com, Agoda, and Hotels.com.

Google has also made a number of notable updates to its Schema guidelines with respect to how local businesses can markup the reviews they receive. Google has also disallowed a few practices that were once considered normal for local searches.

 For example, businesses used to be able to add markup to reviews received from third-party sites, but that is now no longer the case. According to latest schema update , it’s OK to include third-party reviews on your website, as long as they are not marked up with Schema. From now on, Google wants to see Schema markup only on reviews “that have been directly produced by your site.” If the exact same review has been syndicated elsewhere, marking it up with Schema will now be a violation of Google’s guidelines.Among some of the things you need to keep in mind when you are optimising local searches are 

1)Aggregators or content providers must have no commercial agreements paid or otherwise with businesses to provide reviews. 
2)Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews.
3)Do not include reviews that are duplicate or similar reviews across many businesses or from different sources. Only include reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.