Former Kleiner Perkins general partner Mary Meeker on the state of the global technology markets

Internet Trends 2019 by Kate Clark on Scribd

 Mary Meeker, former former Kleiner Perkins general partner and present founder of Bond capital is back with her slide on global technology trends. Mary highlighted some of the emerging disruptive forces that will impact technology business in 2020. 
Her research highlighted slowed growth in e-commerce sales, increased internet ad spending, a quantum leap in data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more.Mary Meeker is often referred as the Internet Queen for her deep insights and research data  on the global internet and technology market since 2009.
Her presentation had references to emerging technology disrupters like Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram and Canva .
Mary Meeker also addressed the growth and clout of chinese technology market, US immigration and online education and digital transformation. Here are some of the highlights from the presentation 

1. Some 51 percent of the world — 3.8 billion people — were internet users  in 2019 up from 49 percent (3.6 billion) in 2017. 
   
   
2. Growth slowed to about 6 percent in 2018 because so many people have come online that new users are harder to come by. 
   
   
3. Sales of smartphones — which are the primary internet access point for many people across the globe  are declining as much of the world that is going to be online already is. As of january 2020 seven out of 10 of the world’s most valuable companies by market cap are tech companies, with only Berkshire Hathaway, Visa, and Johnson & Johnson making the Top 10 as non-tech companies:  The top 10 companies are led by Microsoft, Amazon ,Apple ,Alphabet, Berkshire Hathaway Facebook Alibaba Tencent Visa Johnson & Johnson 
   
   
4. E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1. 
5. Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. 
6. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow. 
7. Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. 
   
   
8. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers. It’s been a busy past year for the former Morgan Stanley analyst, who since releasing the 2018 internet trends report last May exited Kleiner Perkins and raised more than $1 billion for her debut growth fund, Bond.