Online Marketing Trends

American Media Consumption show Generational Divide

2012-02-13T23:31:00.001+05:30

Created by: MBA Online

A new study by Magid Generational Strategies breaks down who's using what media at what time of day. This infographic powered by MBA out theshows the changing consumption media usage by generation

All Time Best Advertising Campaigns:Top 10 list

2012-02-13T22:30:00.000+05:30

Via: CollegeOnline.org

Mobile App Distribution Channels :Evolution and Timeline

2012-02-13T21:29:00.000+05:30

Use of Flashcards For Interactive Learning

2012-02-13T18:28:00.002+05:30

The Facebook IPO: Top 5 Charts to help you decide

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Facebook 's Bottom Line amd Topline

2011 Revenuewas $3.711 billion vs. $1.974 billion in 2011.
2011 netincome (taxed): $1 billion vs $606 million in 2010.
Annualrevenue grew 154% from 2009 to 2010 and 88% from 2010 to 2011.
Cash onhand: $3.9 billion
Raising: $5billion
Ad revenuein 2011: $3.2 billion over $1.9 billion for 2010. There was a 42% increase inads delivered in 2011. There was an 18% increase in price of ads 2011Revenue mix:2011 85% was advertising. 2010 95% was advertising. 2009 100% advertising.
Paymentsrevenue in 2011: $557 million up from $106 million in 2010.
Zynga is 12% of Facebook's business.
Facebooklists innovation from Google, Microsoft, and Twitter as risk factors.
845 million users (monthly) 483million daily – daily is up 43%.
More than 425 million mobileusers in December.
Facebook mobile app is mostdownloaded app on all smartphones.

Online Retail sites reaches 81% Europe's web users

2012-02-13T01:03:00.001+05:30

In Europe, retailSites attracted nearly 310 million unique visitors and reached 81.2 percent ofthe European online audience. Users spent a combined total of 19.3 millionminutes on sites like Amazon and Apple.com in December 2011. Since December2010, visitors increased by 14.0 percent and engagement saw an even strongergrowth rate of 26.3 percent during the past year.

InDecember 2011, the largest European online retail sites were Amazon Sites with117.8 million users, Apple.com with 53.2 million, and German retailer OttoGruppe (33.0 million).

Indian Online Retail to grow 250% by 2015, to reach $1.42billion

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According to a November report by Avendus Capital Pvt. Ltd on the digital consumer industry, e-tailing is set to become a Rs. 53,000 crore market by 2015 from the current Rs. 3,600 crore, but still accounting for just around1.4% of the Rs. 36 trillion retail market in India.

According to Assocham , market size of online retail industry in India is likely to touch Rs. 7,000 crore ( US1.43 billion ) by 2015 due to increasing internet penetration across the country, In the year 2011 ,the Indian online retail market was worth Rs 2,000 crore ($408.16 million)and is growing at an annual rate of 35%,

Last year, close to 500 e-commerce portals were launchedin India of which at least a half-a-dozen odd players would have revenues ofover Rs. 100 crore in the next fiscal,” said Mukul Singhal, seniorassociate at SAIF Partners Ltd, a private equity firm which hasmade early stage investments in Zovi.com, Inkfruit.com and Firstcry.com

According to VCCEdge, an online tracker of investmentactivity, in 2011 VCs and PE investors pumped $500million into 67 deals, comparedwith 18 investments in e-commerce sites worth $112 million in 2010In the pastsix months, a number of Internet-based fashion companies have sprung up,offering affordable ready-to-wear clothes while forging brand identities

The largest Retail subcategories from Comscore data ( Nov, 2011 )revealed thatCoupons was the largest with 7.6 million visitors, an increase of 629 percentfrom 2010 .
Consumer Electronics ranked nextwith 7.1 million visitors growing 12 percent from the previous year, while 5.8million online users visited Comparison Shopping sites, an increase of 25percent from the previous year.

Some of the start ups focusing on Apparel and Clothing Online Retail

1) Freecultr a " E Retail" start up which sells T-shirts, jeans and shoes (www.freecultr.com)

2)Fashion and You which are Multi-brand aggregators like (www.fashionandyou.com) and 3)Myntra(www.myntra.com),which specialize on online apparel shopping

4)Selling Fashion clothing for men women are
Shersingh (www.shersingh.com) and Yepme, www.yepme.com),

5)(Zovi(www.zovi.com)and www.thestiffcollar.com) are among thefashion e-tailing sites that have emerged, and each offers a distinctexperience.

Menswear in India has been thebiggest segment of the apparel market, so it’s no surprise that The StiffCollar (read Yepme andZovi launched as men’s-only clothing sites.

Brand Building on Social Media : 5 Metrics to measure ROI

2012-02-12T21:20:00.001+05:30