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Showing posts with label # online advertising. Show all posts
Showing posts with label # online advertising. Show all posts

May 30, 2020

RIP Globalisation: welcome Snowbalisation

RIP Globalisation : welcome Snobalization :

Even before the pandemic, globalisation was in trouble. The open system of trade that had dominated the world economy for decades had been damaged by the financial crash and the Sino-American trade war. Now it is reeling from its third bodyblow in a dozen years as lockdowns have sealed borders and disrupted commerce

The number of passengers at Heathrow has dropped by 97% year-on-year; Mexican car exports fell by 90% in April; 21% of transpacific container-sailings in May have been cancelled. The pandemic has already politicised travel and migration and entrenched an inward looking nationalism towards self-reliance which is bound to leave the economy vulnerable and spread geopolitical instability.

The world has had several epochs of integration, but the trading system that emerged in the 1990s went further than ever before. China became the world’s factory and borders opened to people, goods, capital and information

After Lehman Brothers collapsed in 2008 most banks and some multinational firms pulled back. Trade and foreign investment stagnated relative to gdp, a process which economist magazine called snowbalisation.

The flow of capital is also suffering, as longterm investment sinks. Chinese venture-capital investment in America dropped to $400m in the first quarter of this year, 60% below its level two years ago. Multinational firms may cut their cross-border investment by a third this year. America has just instructed its main federal pension fund to stop buying Chinese shares, and so far this year countries representing 59% of world gdp have tightened their rules on foreign investment. As governments try to pay down their new debts by taxing firms and investors, some countries may be tempted to further restrict the flow of capital across borders ( source : economist )

December 18, 2014

33% Online Shopping driven by Mobile during Thanksgiving

Holiday season sales ,
US Black Friday online sales grew  8% . However Thanksgiving was partially better During Thanksgiving online sales overall were up by 14% compared to Thanksgiving 2013. But the average order value  per consumer was actually down. 

IBM data reveals that average order pers sales was $125.25, versus $132 a year ago.Thats a drop of 7% compared go thanksgiving last year .IBM adds that the very biggest physical retailers — department stores — saw online sales grow by 29.8% over last year, but their average order value of $139.53 was down by 2.45% compared to last year..

December 15, 2014

Global BPO and Information Technology Market Size to exceed $150billion

IT,BPO Growth and Revenue

The global BPO / IT outsourcing (ITO) industry  has evolved over the years from a  a largely " back office low entry billing and invoicing to  value added verticals like retail infrastructure and Health.

The BPO market had been experiencing a level of relatively low growth by its standards in recent years as the downturn led to business uncertainty and an increasing reluctance by organizations to take major sourcing decisions in an uncertain business climate.

 The statistic shows the estimated market size of the global BPO / IT outsourcing (ITO) industry in 2013. The revenue from the IT infrastructure segment was estimated at around 143 billion U.S. dollars.

February 23, 2014

January 13, 2014

With Over 21% share of advertising budgets , FMCG emerges no 1 in Ad Spends

Global ad spends across industry verticals

 The FMCG sector continues to " spend aggressively "  in terms of advertising spends, with over 20%  share of advertising Budget which was 6% YoY increase in the fast moving cosumer goods (FMCG) , which has been the long-standing leader among the other macro sectors, held 21.3 % of ad spend, bolstered by a 5.7 percent year-over-year increase in ad spend."

Meanwhile ,ad spends across  Auto  sector slowed down, with a slowing economy, which resulted in  3.1%   the first six months of 2013, but maintained a  over 9%  share of ad spends

Health care ad spending began to recover in the first half of 2013, as expenditures grew 2.5 percent year-over-year.

December 23, 2013

Black Friday 2013: 5 Reasons why its the beggining of the end of Retail Stores

Sumary of Online Shopping during  Holiday Season in US source L Online IBM Digital Analytics ]

 Online Sales Set New Record: Thanksgiving Day online sales grew by 19.7 percent yearoveryear followed by Black Friday, with sales increasing 19 percent over 2012. Average order value for Black Friday was $135.27, up 2.2 percent compared to last yearies for Online Shopping: New York City took the top spot for online sales on Black Friday.

 The Top five  states which recorded the " Highest Online Shopping were were
  •  Atlanta, Los Angeles, Washington, D.C. and Chicago. ·
  •  Mobile Shopping Soars: Mobile traffic grew to 39.7 percent of all online traffic, increasing by 34 percent over Black Friday 2012.
  •  Mobile sales were also strong, reaching 21.8 percent of total online sales, an increase of nearly 43 percent yearoveryear. · Smartphones Browse, Tablets Buy: Smartphones

Tags : Mobile users, #Mobile web, #online marketing, eCommerce  online retail, 

December 14, 2013

Digital advertising Spends crosses $100 billion

eMarketer Worldwide Ad Spending Forecast - 2013 - 2016 from Catcha Digital

Worldwide digital ad spending topped $100 billion in 2012, making up nearly 20% of total advertising investments. Across the globe, digital ad spending is increasing faster than total media ad spending, making digital a key driver of total ad expenditures worldwide. Digital ad spending will continue to expand its share of total media ad spending through 2016. At that point, one in four advertising dollars will go towards online and mobile advertising.