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Showing posts with label #Mobile advertising. Show all posts
Showing posts with label #Mobile advertising. Show all posts

July 21, 2018

28.4 billion Mobile app downloads in 2018, q2

"mobile app consumer spending"

Mobile App Consumer Spending


 
Q2 2018 –has set new  records for global mobile app downloads and consumer spend. Topping the record-setting Q1 2018 levels, there were over 28.4 billion mobile app downloads globally across iOS and Google Play in Q2,2018  up 15% year over year according to the report by AppAnnie

This number is particularly staggering all the more because the numbers reflect  new downloads and does not include re installs or app updates.

Furthermore consumers spends on mobile apps exceeded  $18.5 billion across iOS and Google Play combined – a growth rate of over 20% year over year. 
Most of the downloads came from Google play as it  significantly widened its lead over iOS , exceeded 20 billion in Q2 2018, up 20% year over year and widened the gap between itself and iOS by 25 percentage points to 160%. However global consumer spend on iOS App store grew 20% year over year. 

The mobile app download on Google Play was led by India which was the largest driver of mobile app downloads in terms of growth and market share.On the iOS, ,United States, Russia and Saudi Arabia saw the largest growth in mobile app downloads year over year.Most of the the mobile app growth was led by FIFA World cup 2018, as , Video Players &  Sports apps drove growth in Google Play downloads quarter over quarter in Q2 2018.

The impact of Sports downloads was even more pronounced on iOS where Sports apps were the largest driver of growth in global iOS downloads, followed by Finance and Travel apps. According to AppAnne out of  the top 10 Sports apps in the US by time spent on Android phone during the first 3 weeks of the World Cup  were (June 10-30, 2018), Telemundo Deportes, FOX Sports GO, and FOX Sports ranked 1st, 2nd and 3rd, respectively, for average megabytes per user – an indication of users live streaming World Cup matches on mobile.FOX Sports downloads increased by 95x for the same period, while Telemundo Deportes En Vivo grew 444x,

In the UK, over 6 million hours were spent in the top 10 Sports apps by time spent on Android phone during the first 3 weeks of the World Cup, up 65% from the 3 weeks directly prior. Sports streaming service fuboTV saw the largest impact, growing at a whopping 713 percent and adding 309K new users in the U.S., while Hulu saw the smallest impact at 18 percent growth. for example.

Sports apps on iOS were the third largest contributors to absolute growth in consumer spend and in market share in Q2, while Entertainment and Productivity apps were numbers one and two, respectively.In-app subscriptions for both Sports and Entertainment apps drove the consumer spending increases. On Google Play, Games, Social, and Music & Audio apps saw the largest download growth, quarter-over-quarter.


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December 14, 2013

Digital advertising Spends crosses $100 billion


eMarketer Worldwide Ad Spending Forecast - 2013 - 2016 from Catcha Digital


Worldwide digital ad spending topped $100 billion in 2012, making up nearly 20% of total advertising investments. Across the globe, digital ad spending is increasing faster than total media ad spending, making digital a key driver of total ad expenditures worldwide. Digital ad spending will continue to expand its share of total media ad spending through 2016. At that point, one in four advertising dollars will go towards online and mobile advertising.