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Showing posts with label #digital Marketing. Show all posts
Showing posts with label #digital Marketing. Show all posts

February 23, 2014

November 10, 2013

Hastags Turns 6 :6 Ways How it changed Social Media


Hastags turn 6 years in 2013 and it has impacted political, social and economic milieu and has and it continues to drive “ social online media expression .It is considered today ‘ that “Social media including hastags has played a major role in changing the political landscape, and is considered to be the one of the reasons during the overthrow of the Middle East Regime

”The first Hastags were posted by Chris Messina. He posted the first hashtag on Twitter: 

"how do you feel about using # (pound) for groups. As in #barcamp [msg"

February 25, 2013

Instore Activities of a Smartphone shopper :Infographic



Depending on what type of store a customer is in and what they’re shopping for, they use their phone differently according to research conducted by Nielsen in Spring 2012.  Couponing is tops with grocery store shoppers while reading reviews  is all the rage among smartphone shoppers at electronics stores. This infographic tells the story of how mobile shopping behaviors vary from store to store.

source : Mobile Thinkers

December 1, 2012

July 27, 2012

85% Facebook Users Are Content Creators


As of yesterday, Facebook claimed 955 million monthly active users, that is, people who have either visited the social network through its website or mobile site or clicked one of those ubiquitous share buttons distributed on countless third-party sites, like AdAge.com.
Anyway you cut it, the scale is vast. But just how many of those people are actually doing something on Facebook? Now the company is telling us.

In a recent interview, Facebook Head of Audience Insights "Robert D'Onofrio" had explained  about 85% of those monthly active users are creating some form of content. It needs to be said that Facebook defines content creation broadly and includes everything from uploading a photo or video to writing a status update to less time-intensive actions such as becoming a fan of something or liking a friend's post. Messaging and check-ins aren't included.

There's a misperception generally out there that when it comes to social media you have a minority of the users generating a majority of the content," said Mr. D'Onofrio. "The 80-20 rule does exist, but in the opposite way on Facebook.