Internet Start Up Review :Zomato

Name of the Start Up : ZomatoCategory :Online Food ReviewFounders:Deepinder Goyal and Pankaj ChaddahNationality: IndiaLife before start up : Employed  at Bain consultancy

Little did Goyal and Chaddah imagine when they were waiting  in the line at the Office cafeteria one day in 2008  that " they had created one of India's biggest consumer Internet Company

What if "  they could browse through the nearby restaurants on  the web,  zero in to a " Take home" counter and place the order online or perhaps click to call.

that was the time when the couple founder at Zomata decided to quit their jobs and get into their first love " starting an internet venture that would tap into the wisdom of crowds.. users could rate the  food joints, write their experiances on the cuisine , cust service and quality  which in turn could be "curated and rated by anyone  who ordered the food  . This was a viral self sustaining  model, which added a new distribution channel for the  Food Joints, and for consumers, they could order something via a click in their mouse ...and have their food delivered at home"

Zomato  now has a presence in 11 countries and lists 180,000 restaurants. Zomato gets over  15 million visits a month with  monthly revenues touching over 30 million

5 years ago in 2008 zomato revenue numbers barely exceeded  Rs 1.5 lakh a month

Apart from being a Indian media's biggst and hottest  internet poster boy, it ensured that  zomato's valuation was equally attractive, with latest reports claiming that Zomato is worth more that 100million

Zomato was nurtured  and supporte by PE among which  it raised d $37 million from Sequoia Capital and Info Edge India Ltd to fund its expansion in overseas markets.

Zomato's valuation has jumped as well, with some media reports pegging it close to Rs 1,000 crore after it received investor funding for the fifth time in three years. On November 6, Info Edge, which runs job portal naukri.com, and venture capital firm Sequoia Capital invested a total of Rs 227 crore in Zomato. Info Edge had invested in Zomato at each of the previous four stages, too. It has now pumped in a total of Rs 143 crore in Zomato and holds a 50.1 per cent stake.

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Online Tool to Track Your Customer Loyalty [INFOGRAPHIC]

How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Eek! Talk about some bad word of mouth! Not exactly something you want in a business, is it? So if you don't have a clue about how satisfied your customers are with your products or services, you might want to consider putting a system in place to figure out just that.

. The Net Promoter Score, or NPS, is a customer satisfaction metric that measures, on a scale of 1-10, the degree to which people would recommend your company to others. To calculate NPS, you subtract the percentage of "detractors" (customers who wouldn't recommend you) from the percentage of "promoters" (customers who would recommend you). Obviously, the fewer detractors, the better.

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Search Optimization and Infographics: Why Matt Cutts is Right

Source: cdn.business2community.com via Sumit on Pinterest

In a recent interview with Eric Enge of Stone Temple Consulting Google’s famed " Search Guru" Matt Cutts  created a flutter across the webmaster community  when he gave the impression that : Infographic" was not seen" as something that would effect  the quality of the website , and does not influence the parameters of at makes a quality website. The interview primarily centered on SEO and delved into link building, brand building, link profiles, content differentiation, Panda, Penguin and others. 

 This is what Matt had to say on Infographics

I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site

So what is your take on it . why should the webmaster who do not have infographic, loose out to one that does. Infographics are used as link baits.. and when demand and supply side of web in terms of  Page weight quality starts to become less, its obvious " Googl Algorithm: will create some other parameter, as the supply side of infographics ( assuming it serves as a link bait) outstrips the supply.

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How 6.5million LinkedIn Passwords were hacked

Source: visual.ly via Sumit on Pinterest

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