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Showing posts with label .Mobile Marketing. Show all posts
Showing posts with label .Mobile Marketing. Show all posts

February 11, 2015

February 25, 2013

UK consumers Tops Internet and Mobile Use among 18 European Countries

UK Leads Online Engagement across Europe: A comparison of online engagement across Europe shows that internet users in the UK spent the most amount of time online in December 2012. During the month, UK consumers spent more than 37 hours online on their PC, representing the highest of all 18 European markets analysed. Turkey and Netherlands are second and third in the rankings with internet users spending an average of 31 and 30.6 hours online respectively in December 2012. Even though online engagement in the UK increased by 5 percent over the year, Belgium is the country that achieved the strongest growth of time spent per visitor across Europe. Internet users in Belgium actually spent an additional 2 hours online in December 2012 compared to a year ago.

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February 20, 2013

UK No. 1 Country in Mobile Ad Spending per User

UK No. 1 Country in Mobile Ad Spending per User - eMarketer: Mobile advertisers in the UK spend more trying to reach each mobile internet user in the country than anywhere else in the world, according to new estimates by eMarketer. By this metric, the UK topped the overall-larger US mobile advertising market, as well as Japan and Scandinavian countries.

Advertisers spent $36.35 per mobile internet user in the UK in 2012, higher than any other market worldwide. Norway came in a close second, at $35.71 per person. The US has the third-highest spending per mobile internet user in the world; advertisers in the country spent an average of $31.50 to reach each one. Japan, which is the world's second-largest mobile advertising market in terms of absolute dollars, saw advertisers spend $26.23 per mobile internet user, putting it behind Denmark and in fifth place.

March 8, 2012

Apple announces new iPad with 3.1M-pixel Retina Display, 4G LTE, voice dictation

Apple announces new iPad with 3.1M-pixel Retina Display, 4G LTE, voice dictation: "Apple on Wednesday officially took the wraps off of its next iPad, featuring a 2,048-by-1,536-pixel resolution Retina Display that packs 3.1 million pixels into its 9.7-inch display, along with voice dictation and LTE 4G, coming on March 16 to 10 countries.

The new iPad has more pixels than a 1080p television. Packing in 264 pixels per inch, the pixels cannot be distinguished by human eye at a distance of 15 inches. The new iPad also has a much improved, 5 megapixel camera.

The new device, named "new iPad", has what Apple calls a "Retina" display, which displays 3.1 million pixels - a higher screen resolution than an HDTV.It also has a 5-megapixel rear camera, which features the same lens technology as Apple's iPhone 4S, and is capable of recording full 1080p HD video.
Key Features
  • High-definition Retina Display
  • New A5X chip with quad-core graphics
  • 5-megapixel iSight camera with advanced optics, shoots 1080p video
  • 4G LTE models allow for connections to faster wireless networks
  • The third-generation iPad has voice dictation, allowing users to input text by speaking rather than typing
  • Retina screen will have s 3.1 million pixels - a higher screen resolution than an HDTV.
  • Still offers the same 10-hour battery life.
Apple's ability to increase the screen resolution, graphics capabilities, and integrate 4G LTE without compromising battery life on the new iPad will be a key differentiator versus the competition and a tough act to follow

Also launched during the event was Apple's new Apple TV set-top box, which offers full HD films, television and web channels such as YouTube.The new iPad and Apple TV devices will be available on store shelves on March 16.

February 7, 2012

Facebook To Monetize its 550 million Mobile App users

Users of Facebook‘s apps — for Android, iPad and iPhone — may begin seeing ads as soon as early March,  which  is one of the ways Facebook will monetize as a source of revenue. Many Facebook users login through the social media’s mobile app for smart phones, and the service has been advertisement free---but that’s about to change, Reuters reports.

Up until this point, Facebook had not effectively made money off of the service, according to Fast Company .

Facebook is reportedly in talks with undisclosed ad agencies about displaying “feature stories” in the mobile news feed. These ads should appear on the mobile application in March.The extra source of revenue  is expected to raise $5 billion 

When Facebook filed its $5 billion IPO last week, one of the interesting tidbits to come out of its S-1 filing was the fact that the social network had 425 million mobile users, but was not making any money on them.

Facebook  had a trial run on  running sponsored stories in December 2011. Featured stories will appear in the mobile news feed — similar to Twitter’s promoted tweets — mixed in with posts from your friends.

Facebook's Feb. 1 IPO filing revealed that the company had more than 425 million monthly active mobile users  which makes 50% of its worldwide user base.
In Facebook’s paperwork for its Initial Public Offering, filed Feb. 1, the company pointed to mobile as a potential revenue source — and warned that the lack of mobile revenue was one of the things that could harm it. Nearly half of Facebook’s 845 million users access the site via mobile device.

September 20, 2011

Mobile Adoption Across The Enterprise: Case Studies and Trends

A new study claims that mobile marketing revenue worldwide is projected to grow to more than $24 billion in 2013.The growth is anticipated to be a thirteen-fold increase from the $1.3 billion spent on mobile marketing last year, according to ABI Research, New York.
Your laptop isn’t irrelevant yet, but it might be soon. Sales of web-enabled smartphones, tablets, and e-readers have surpassed web-enabled laptops, notebooks, and desktop computers.
By 2016, the number of mobile apps downloads are estimated to reach 44 billion and the worldwide online app market is expected to grow from approximately $6.8 billion in 2010 to $25 billion by 2015.
Mobile apps in the business sphere is the future. Decision makers now see that these tools increase productivity, reduce paperwork, and increase revenue in ways other devices simply cannot.  (source : ZenDesk)

Mobile Apps vs Mobile Web: The State of US Consumer Preferences

The State Of The  Techsavvy Smartphone Users ( source Morgan Stanley)

When consumers use their mobile phones to check the news, weather, email, or their social networks, they often have a choice between the mobile web version or a specially-created mobile app. But which do they prefer? Mobile apps – at least in terms of time spent.

According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android Smartphone’s, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web.
The Top 2o Android Apps was divided into three columns: The overall active reach, the male active reach, and the female active reach. The top half of each column features six of the most popular apps to date:
  • Facebook,/Gmail,/ Google Maps,
  • Google Search, YouTube, and
  • Android Market. Twitter, Angry Birds,
  • Adobe Reader
  • and Words With Friends were also included on the top 20 apps.
Perhaps more surprising, despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent. In fact, the top 10 Android apps account for 43 percent of all the time spent by Android consumers on mobile apps. The top 50 apps account for 61 percent of all time spent. With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie.