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Showing posts with label 2007 yahoo search. Show all posts
Showing posts with label 2007 yahoo search. Show all posts

February 12, 2013

January 23, 2008

Search engine market share at the end of 2007 -

Comments: December search share
Credits: Compete
December search share
Microsoft vs. Google vs. Yahoo - Search engine market share at the end of 2007 - Softpedia: "Microsoft, Google and Yahoo are locked tight in a three online horse race for the largest share of eyeballs. The inherent prize of massing the largest Internet audience is synonymous with a high monetization potential in terms of online advertising.

In the online advertising Space, Google is the obvious leader, and the Mountain-View based search giant will only grow stronger once it completes the acquisition of DoubleClick. Yahoo is nothing more than the traditional runner-up, and Microsoft comes from the position of under-dog, and aims to become the no. 2 in the upcoming three to five years.

As far as the top web properties are concerned, in the U.S., at the end of 2007, Yahoo has drawn in the largest crowd with 136 million unique visitors, according to comScore. Google and Microsoft follow. 'Yahoo! Sites continued its reign as the top U.S. Web property in December with nearly 137 million visitors, followed by Google Sites (133 million visitors) and Microsoft Sites (120 million visitors). Apple Inc., which benefited from interest in popular holiday gifts like the iPod and iPhone, moved up one spot to capture position 10 with 47.7 million visitors,' comScore revealed.

Internet metrics company Compete indicated that in December 2007, Google continued to increase its dominance over the search engine market. No less than 5.56 billion queries were entered into Google in December of 2007, out of the total of 8.2 billion searches performed by U.S. users. Yahoo has a market share of just 17% for approximately 1.4 billion searches, while the combined results of MSN and Live Search only account for a total of 746 million queries and a share of 9.1%.

"Google continued its climb towards the stratosphere capturing 68% of all search queries in the US. Yahoo! stemmed the receding tide a bit but still lost a marginal amount of market share on slight volume declines. Unfortunately for Yahoo! the continued slide, albeit small, pushed them to a new low for market share. MSN/Live continued the good fight in December and actually outpaced Google with respect to percentage gains in volume. Year-over-year, MSN/Live total search volume was up nearly 40%," explained Compete's Jeremy Crane.

January 3, 2008

Yahoo ! Top Searched Terms For 2007

Its that time of the year when Search Companies tries to let users know the top searches for the year . This has become an annual ritual now . This is interesting in a variety of ways . It lets users know the popularity index of a few celebrities ( which are always among the top few search terms ) It helps industry watchers know the aggregate click stream of search terms users search forbthe entire year. Its a kind of fun doing some online voyeurism knowing what kind of things was searched most often during the entire year.

Here are the top search keywords according to Yahoo for 2007

The top queries of the year on Yahoo are:

1. Britney Spears
2. WWE
3. Paris Hilton
4. Naruto
5. Beyonce
6. Lindsay Lohan
7. Rune Scape
8. Fantasy Football
9. Fergie
10. Jessica Alba

And this year Yahoo is expanding the list to include top ten searches by category. They’ve included Delicious searches (not tags) as well in the list. Delicious users are clearly a more tech savvy and interesting group of people than the population at large, based on their searches. This expanded data is good to have, since it actually represents a mass of popular data and reflects popular online tastes and gives search companies and other online advertisers great deal of information.

The lists are actually called “top trends in search” because the data is massaged fairly extensively by Yahoo prior to publication. Adult terms are removed, as are some specific brands (Yahoo calls these navigation searches, not true web searches). So some queries are removed, but the list order is not manipulated, the company says.