US Cross Media ConsumptionInsights: Research Insights

Nielsen cross-platform-report- for US ,2011 data



Nielsen cross-platform-report- for US ,2011 data

Nielsen data reinforces  that Americans are spending more time watching video content on traditional TVs, mobiledevices and via the Internet than ever before. Overall TV viewership increased 22 minutes per month per person over last year, demonstrating m dataoderate growth and remaining the dominant source of video content for all demographics. Even the lowest fifth quintile of TV viewers still averages an hour of TV consumption per day, with the highest quintile tuning in for nearly ten hours per day.

By Gender: When it comes to TV consumption, women of all ages spend more time than their male counterparts. On the flip side, men consistently spend more time streaming video online.

By Age: Age plays an interesting role in video audience consumption across media, with the age groups 25-34, 35-49 and 50-64 each dominating a specific platform.

Continue Reading →

How Technology Will Change Advertising: Infographic

Continue Reading →

Android To Command 50% Marketshare For Smartphone by 2012

 

 

 

Worldwide smartphone sales will reach 468 million units in 2011, a 57.7 per cent increase from 2010, according to Gartner Inc. Research from  Gartner suggests that Android would have a 38.5% marketshare by  2011 and  build on its strength to account for 49 per cent of the smartphone market by 2012

Gartner Research sees Google garnering almost 50 percent market share for the Android smartphone platform. Apple iOS will take No. 2, only to be edged by Windows Phone by 2015." Earlier  IDC and ABI Research's estimated  that Android will capture 45 percent market share in the next four to five years.

By 2015, 67 per cent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratised," said Roberta Cozza, principal analyst at Gartner. Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.

Looking further ahead, smartphone sales will surpass the 1 billion mark by 2015, comprising 47 percent of the total mobile-device market, the research firm forecasts.

Some of the other Insights  from Garter Research On Smartphones

• Apple's iOS will grab the No. 2 position, with 19.4 percent share through 2011 and 19 percent share in 2012 on the strength of sales in the United States and Western Europe. 

• No. 3 player Research in Motion will see a decline in its share, from 16 percent in 2010 to 13.4 in 2011 and 12.6 percent in 2012,

• Nokia, which is phasing out its Symbian platform in favor of Microsoft Windows Phone 7, will push Windows Phone to nearly 11 percent market share by 2012, and to nearly 20 percent by 2015

• The Tablet market  widen the ecosystem  and would play a big role in driving sales Gartner believes that consumers who purchase a tablet are generally unlikely to buy a high-end smartphone. those who own iPhones, Android handsets or RIM Blackberries could end up buying iPads, Motorola Xooms or PlayBooks to pair with their devices to port their application experiences to a larger computing screen..

Continue Reading →