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Showing posts with label 2010 online traffic. Show all posts
Showing posts with label 2010 online traffic. Show all posts

March 30, 2011

Facebook's Revenue Per search to Decline




The average advertising revenue generated by Facebook for every 1,000 searches conducted on its website has declined from an estimated $8 to $5 currently, according to Trefis. 

The firm expect Facebook’s RPS to decline over time as Facebook is not yet a search engine at its core like Google, Microsoft’s Bing or Baidu - or an open web portal like Yahoo or AOL and thus requires users to login to run searches. Also the international mix of total searches increases will lead to RPS decline, Trefis also said. "While we expect Facebook’s RPS will fall to $3.20 per 1,000 searches by the end of Trefis forecast period, Trefis members predict a relatively flatter level of $4.70 per 1,000 searches."Its current valuation for Facebook is $45.10 billion.

Revenue per Page View (RPM) represents the average text and display advertising revenue that Facebook earns for every page view of facebook.com, which is dependent on prevailing ad rates, the number of ads shown per page, the type of ads used and the nature of the ads.

Trefis estimates that Revenue per Page View (RPM) has declined from around $0.58 per 1,000 page views in 2006 to around $0.38 per 1,000 page views in 2009.

Social networking sites are mostly used for communication rather than seeking information on products and services.  This primarily explains why Facebook's RPM is low in comparison to search ads and ads on online commerce sites

March 29, 2011

What MySpace Dwindling Traffic Numbers Means












Monthly traffic stats don’t necessarily show the overall direction of web companies, but we’re seeing a pattern when it comes to Facebook and its most serious competitors, MySpace and Twitter.

Certainly, new efforts by the latter two sites could change things in the coming months — like MySpace’s music features, or Twitter’s new lists and retweet features. For October, though, the big three data firms, Compete, comScore and Quantcast, are all in agreement, and the pattern is the same one we’ve seen in recent months. The pattern shows very consistently that traffic to MySpace has been declining.

Very clearly Myspace has a lot to do to arrest its declining traffic. When users stop coming to your site it generally means  many things, however the most of the  two important  things often mean ... your competitors have done something  which is taking users to them , or you have screwed up your site.. in a big away .. and if this trend is happening for a long time , for big companies  it generally again mean two things , you sell out . or you shut down ... No guesses for what Myspace is going to do ..

March 19, 2011

December 19, 2010

Top Web Properties for 2010

Top 20 Websites

The following report shows websites for the industry 'All Categories', ranked by Visits for the week ending 12/11/2010.
RankWebsiteVisits Share
1.

Facebook

9.95%
2.

Google

7.37%
3.

Yahoo! Mail

3.09%
4.

YouTube

3.07%
5.

Yahoo!

2.33%
6.

Yahoo! Search

1.41%
7.

Bing

1.16%
8.

Windows Live Mail

1.02%
9.

Gmail

0.98%
10.

msn

0.91%
11.

eBay

0.84%
12.

Aol Mail

0.69%
13.

Amazon.com

0.60%
14.

AOL

0.49%
15.

Wikipedia

0.49%
16.

Yahoo! News

0.48%
17.

MySpace

0.47%
18.

Pogo

0.35%
19.

Walmart

0.30%
20.

Yahoo! Finance

0.27%



op Search Engine - Volume

The following report shows search engines for the industry 'All Categories', ranked by Volume of Searches for the 4 weeks ending12/11/2010.
RankSearch EngineSearches
1.

www.google.com

70.55%
2.

search.yahoo.com

15.04%
3.

www.bing.com

9.83%
4.

www.ask.com

2.53%
5.

www.aolsearch.com

1.43%

Top Search Engines - Visits

The following report shows websites for the industry 'Computers and Internet - Search Engines', ranked by Visits for the week ending12/11/2010.
RankWebsiteVisits Share
1.

Google

65.03%
2.

Yahoo! Search

12.41%
3.

Bing

10.21%
4.

Ask

2.14%
5.

AOL Search

1.28%
6.

Yahoo! Image Search

0.89%
7.

bing Videos

0.77%
8.

Yahoo! Video

0.70%
9.

bing Images

0.61%
10.

PCH Search & Win

0.40%