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Showing posts with label 2010 online trends. Show all posts
Showing posts with label 2010 online trends. Show all posts

May 3, 2011

Global Shopping Consumer Insights :Key 5 Trends

Chart: IPSOS Shopping Segments

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IPSOS Shopping Segments
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The latest segmentation analysis by Ipsos Marketing, Shopper & Retail Research has identified 5 different types of global consumer packaged goods shoppers:

1. Brand Lovers (19%) The distinguishing trait of these shoppers is spending money on brands that may be more expensive than alternatives. These shoppers are the ones who are more influenced by store staff and place a greater value on convenience.

2. Price Driven (23%) With fixed budgets for grocery shopping, shoppers in this group are more likely to make a shopping list, compare prices and go out of their way to find the stores with the lowest prices.

3. Indulgents 16% The most impulsive group, this group is attracted to new products in store and are more likely to choose the good tasting over the healthy option. They are happy to spend more to save time and don’t mind paying more for branded products.

4. Responsible Planners (17%) Shoppers in this group are also on a fixed budget (like the Price Driven shoppers) and always compare prices. They are the shoppers most likely to buy online and have changed their habits to shop in a more sustainable way.

5. Bargain Hunters (25%) Shoppers in this group also hunt for bargains but are less price-constrained and more impulsive. They can afford to buy in bulk and are less interested in shopping online.

source :ichartsbusiness

April 30, 2011

Facebook Vs TV in Britain " Infographic

Apparently  a recent research conducted by  Expansys , in UK, Facebook is now a bigger national past-time in the UK than watching TV!

According to the blog which  ran a national study which found that UK users , spend an average of two and a half hours using the social networking site every day, compared to just two hours watching television programmes.

We spoke to 3,000 Brits and it was revealed that almost a quarter of Brits (24.46%) spend between three and four hours a day using Facebook.

More than a third (36%) of the nation now owns a smartphone, like an iPhone 4 or HTC Desire HD, and nearly all (91%) regularly use those handsets to access their Facebook accounts.

Almost one in three Brits (29.07%) spend between two and three hours a day using Facebook on their smartphones. On average, we check our Facebook accounts 7.52 times every day from our smartphones, but more than a third of us log on to our Facebook pages between 10 and 20 times a day using our phones.

And 15% of the nation admits it is so addicted to Facebook it can’t help but log on through its phones in excess of 20 times a day . The TV is now the poor relation by comparison.

April 20, 2011

April 15, 2011

April 14, 2011

April 10, 2011

Online Video Engagement in Turkey

In February 2011, Turkish male online video viewers between the age of 15 and 24 viewed 200 videos each, accounting for an average of 20.8 hours of online video viewing during the month. Women in the same age group (15-24 years old) viewed just 12 hours and watched 122.5 videos on average in February 2011. Online video appealed least to females over 55 years of age, who only spent 8.4 hours watching 91.1 videos per viewer during the month.