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Showing posts with label 2010 online trends. Show all posts
Showing posts with label 2010 online trends. Show all posts

May 30, 2011

Online Internet Usage Across Australia: Statistics and Trends

 
A report released by the Australian Institute of Technology and Commerce rated Australia in the top five most penetrated PC markets in the world. Australia is currently fifth, following Norway, Denmark, the United States and Switzerland. In Australia, access to computers is currently at 78%.The total PC installed base there is also expected to reach more than 19.2 million by 2012.
Gartner defines the term "installed base of PCs" as the estimated number of PCs in use as opposed to the number shipped over a given period. This was reported in Gartner's PC forecast and market share reports.
The growing PC market in Australia serves as an indication that IT is widely growing within the country and Australians are becoming more tech-savvy, both in businesses and in households.
A report released by the Australian Institute of Technology and Commerce rated Australia in the top five most penetrated PC markets in the world. Australia is currently fifth, following Norway, Denmark, the United States and Switzerland. In Australia, access to computers is currently at 78%.The total PC installed base there is also expected to reach more than 19.2 million by 2012.
Gartner defines the term "installed base of PCs" as the estimated number of PCs in use as opposed to the number shipped over a given period. This was reported in Gartner's PC forecast and market share reports.
The growing PC market in Australia serves as an indication that IT is widely growing within the country and Australians are becoming more tech-savvy, both in businesses and in households.
According to a 2009 report by Nielsen, more Australians are signing up for broadband services. In 2007, 84% of Australian Internet users reported to have broadband access at home. In 2008, that figure reached 97%. This increase in consumption has lead to an increase in the amount of media multi-tasking – over three in five Internet users (61%) watch television while online and half (50%) use the Internet while listening to the radio. Of those consumers who report multi-tasking, the Internet is most commonly cited as the primary focus.
According to a 2009 report  by Nielsen, more Australians are signing up for broadband services. In 2007, 84% of Australian Internet users reported to have broadband access at home. In 2008, that figure reached 97%. This increase in consumption has lead to an increase in the amount of media multi-tasking – over three in five Internet users (61%) watch television while online and half (50%) use the Internet while listening to the radio. Of those consumers who report multi-tasking, the Internet is most commonly cited as the primary focus.