The overall growth in the reach of social networking sites in Europe reflects growth across all markets.2 The Russian Federation showed the greatest growth with a 21.5 percentage point increase, followed by Germany (up 16.6 points). Austria, despite having the lowest social networking penetration overall, also experienced significant growth with a 16.3 percentage point increase. Among the countries with highest reach as compared to 2009 are Russia , Germany and Austria with a growth of 21% ,16.6% and 16.3% respectively. Social Networking sites Reach in UK and Switzerland was the lowers with 1.8% and 1.5% respectively |