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Showing posts with label 4 Ps of social media. Show all posts
Showing posts with label 4 Ps of social media. Show all posts

May 7, 2012

The Politics of Elections and Digital Marketing

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers of display ads for each of the leading Republican candidates reveals an interesting mix of strategies.

 According to Comscore From September 2011 to February 2012, Mitt Romney for President advertised mostly on Facebook, with 58.2 percent of its ads coming over the social network – the highest percentage seen for any candidate so far. Newt 2012 delivered nearly 30 percent of its display ads through the Drudge Report and more than 20 percent through the Fox News Digital Network – both sites known to have conservative leanings. 

Meanwhile, Rick Santorum for President delivered the highest share of its display ad impressions on, Glenn Beck’s political blog owned by Clear Channel. These differences in strategy suggest that Santorum and Gingrich have been focusing primarily on primary voters, while the Romney campaign may have always had its eyes looking ahead to the general election.

October 29, 2011

August 24, 2011

August 22, 2011

Small Business: 10 Statistics On Social Media Usage

This infographic published by CreditDonkey shows how small businesses are utilizing social media to build brand awareness. The data shows that 35 percent of small business owners have a Facebook page, 18 percent have a LinkedIn profile and 10 percent have a Twitter account. Only 10 percent of companies have a blog.
The amount that small business owners update their profile greatly varies as well. According to the infographic, 69 percent of small business owners regularly update their profile, 57 percent actively build networks within social media sites and 54 percent keep tabs on customer feedback by using their social networks. Overall, the largest reason for using social media is as a marketing tool to identify and attract new customers.

July 1, 2011

10 Ways Google Copied Facebook :

The news feed looks almost same.

Google grabbed the nested comment structure, as well as "Like," "Comment," and "Share" underneath the images.

Profiles are nearly identical, from friend icons to occupation, education,

similar settings menus in your top right hand corner.

Notifications drop-down looks exactly the same.

A small box in the right corner of posts that lets you like them, report them as spam

That area underneath your profile picture is similar

Businessinsider reports on how the Google has copied many  Facebook  Features in toto when it recently launched Google+

Google+ was announced in a blog post where Google's SVP of Engineering Vic Gundotra said, "In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it."

We put together some side by sides of Facebook and Google+ that prove Google doesn't think Facebook is too broken. See for yourself how uncannily alike the two products are.

June 13, 2011

Facebook Traffic from US and Canada Shows Decline


Although Facebook is still growing towards 700 million users, having reached 687 million monthly actives by the start of June, ( source  Inside Facebook Gold data service.) However .beyond the overall increase in  numbers, Facebook's traffic across certain key markets have been decling .Facebook lost 6 million users in the U.S. last month, dropping from 155.2 million to 149.4 million. That's the first time U.S. numbers have dropped in more than a year.

It also lost 1.52 million users in Canada, dropping to 16.6 million -- that's an 8% drop --  and 100,000 each in the U.K., Norway, and Russia.Total Facebook users were still up 1.7% thanks to growth in countries where the service got popular later, like Mexico and Brazil.

Most of the new users continue to come from countries that are relatively late in adopting Facebook, as has been the trend for the past year.

But overall growth has been lower than normal for the second month straight, which is unusual.
The company gained 11.8 million more people over May, following 13.9 million over April. In contrast, it grew by at least 20 million new users over the typical month in the past 12; while there have been a few months that have registered lower growth numbers, they have not been back to back.

 Analyzing this drop in numbers , Inside facebook  writes" 
Till Facebook reaches around 50% of the total population in a given country (plus or minus, depending on internet access rates in that country), growth generally slows to a halt, as we’ve noted before. So far, Facebook has been able to make up stalls and losses with big gains in heavily-populated developing countries like Mexico, Brazil, India and Indonesia. As you can see in the table above of the ten countries that gained the most users over May, this continues to be the case.