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Showing posts with label 4 Ps of social media marketing. Show all posts
Showing posts with label 4 Ps of social media marketing. Show all posts

March 9, 2011

The Gender Divide in Facebook Photos

why do some women share a lot of images online? According to a study published on March 7, those who do so are competing for attention.
Additionally, the study said, these women are generally the ones who base a lot of their self worth on their appearance. In addition to sharing more photos online, they also tend to have larger social "networks" on sites such as Facebook.

The study, "Contingencies of Self-Worth and Social-Networking-Site Behavior," was co-authored by Michael A. Stefanone, PhD, University at Buffalo; Derek Lackaff, PhD, University of Texas, Austin; and Devan Rosen, PhD, University of Hawaii, Manoa. It appeared in the latest issue of the journal Cyberpsychology, Behavior and Social Networking.

"Although it's stereotypical and might have been predicted, it is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians.'"
The study delved into time spent online, the size of an individual's social network, their "friending behavior," and the number of pictures they shared. The average age of those involved was 23.3. There were 311 participants, with close to a 50/50 split (49.8 percent were female).
Subjects were asked about their typical behavior on Facebook, and completed a questionnaire "measuring their contingencies of self worth."

According to the study, women post about five times as many pictures on Facebook as men do.

Image source : Facebookflow

March 7, 2011

The Facebook E Commerce in Action ; Infographics

2010 was the year social commerce became truly mainstream and for some of us, an integral part of our daily shopping habits.The infographic provides some insights into how brands are using Facebook to drive users, engage users by " Social Contests"P&G’s “Pampers” Facebook Store generates over 1000 transactions an hour from March in 2010, Social commerce strategy called “Tryvertising” allowing customers a free trial by “Tweeting” that product, Disney opened their Facebook ticketing store, as did Delta Airlines, and one of the craziest things I’ve seen, China’s group-buying site called “Taobao” selling 1 new Mercedes per minute in September 2010.Infact Social shopping has never been so popular as it is today, with more companies and consumers jumping on the Facebook ecommerce bandwagon than ever before. In fact, Facebook ecommerce has become so popular that it has garnered it’s own name– F-Commerce

Social shopping has never been so popular as it is today, with more companies and consumers jumping on the Facebook ecommerce bandwagon than ever before. In fact, Facebook ecommerce has become so popular that it has garnered it’s own name– F-Commerce

March 6, 2011

The Most Blocked Websites Across Globe

A new report released today from OpenDNS–a DNS resolution service   shows that while Corporates  are increasingly betting on  social media  they are yet to practice what they preach well almost.   In  the 2010 report on Web Content Filtering and Phishing, Facebook topped the 'Top Ten Blacklisted Websites' with 14.2 percent of networks blacklisting the site. MySpace followed in the second spot with 9.9 percent and YouTube came third with 8.1 percent. Twitter also figured in the fifth spot with 2.3 percent, while and Playboy finished off the list at the ninth and tenth spots with 1.2 percent each.

On the Top Whitelisted Websites, Facebook came in second with 12.6 percent after YouTube in the first position with 12.7 percent.

The report shows that Facebook is the most-blocked site by network firewalls, followed closely by MySpace. The third most blocked site . is Youtube .

The top 10 Sites Blocked are
  1. —14.2%
  2. — 9.9%
  3. — 8.1%
  4. — 6.4%
  5. — 2.3%
  6. — 1.9%
  7. —1.4%
  8. — 1.3%
  9. —1.2%
  10. — 1.2%
 The report from OpenDNS, which also runs PhishTank, the free community Web site where anyone can submit, verify, track and share phishing data, listed Top Targets of Phishing Websites and Top Countries Hosting Phishing Websites in 2010.

PayPal topped the targets list with 45.9 percent phishing sites verified in 2010. Facebook followed with 5.3 percent. Another social networking site, Orkut, figured seventh with 1.7 percent.

United States topped the list of countries hosting phishing websites in 2010 with a whopping 53.8 percent, following by Germany at 6.3 percent and Canada at 5.2 percent. The other countries on the list were United Kingdom (4.8 percent), France (3.5 percent), Russia (2.9 percent), China (2.8 percent), South Korea (2.8 percent), Italy (2.5 percent) and The Netherlands (2.4 percent).

February 22, 2011

Egypt Online Protest Network Powered By Twitter and Google page Rank

Created by Kovas Boguta, Fastcodesign  courtesy,  The Egypt Influence Network shows some of the most influential tweeters during the Egyptian uprising.  

Someday in the near future, the chart you see below might be looked at as a hero's roll call -- the same way that war heroes are listed at the sites of famous battles. Or, it might simply be useful to social scientists, hoping to understand the role Twitter played in bringing about the end of Hosni Mubarak's 30-year dictatorship. Either way, it's an astounding document of a once-in-a-lifetime event. Fastcodesign brings to us a World Wide Map of how Onine Social Media along with Google's page Rank Algorithm  influenced and Played a role in the " Egypt" Revolution

Boguta, formerly a math whiz working for Wolfram Alpha hand picked a few Twitter accounts that were widely watched  across the web during the revolution. Then, he used algorithms to  filter   who was connected  to  accounts were most connected to. And finally, he applied Google's Pagerank algorithm to the follower lists, to determine who was most important--and mapped the results, awarding bigger bubbles to the bigger players in the network. The English-speaking accounts are in blue, while those in Arabic are in red: 

The biggest bubble, unsurprisingly, belongs to Wael Ghonim, the Google executive who created the Facebook page that became a clearing house for protest organizers, and who became a symbol of the cause following his arrest and emotional reappearance on Egyptian TV. 


January 31, 2011

January 26, 2011

June 30, 2010

Half a Million and Growing: Foursquare gets Additional Funding

Location-based service Foursquare June 29 said it raised $20 million in series B funding from Union Square Ventures, O'Reilly AlphaTech Ventures and Andreessen Horowitz.Incidently foursquare has just turned one year on March ,2010 

Foursquare intends to use these funds to  hire more engineers and build out infrastructure to increase their  appeal beyond today's 1.8 million users  Foursquare's 1.8 million users vie for points, badges, mayor status and sometimes discounts by checking into bars and restaurants from their mobile phones.

The game serves as an example of how location-based advertising might work beyond simply luring smartphone users to retail stores by pinging their handhelds with advertisements. Foursquar lets users compete while connecting them with businesses they patronize.Users frequently 'check-in' with the app to update their current location, which is then broadcast to their friends.

Foursquare  has recently  partnered  with Starbucks who will now be offering a barista badge after five check-ins.

The New York Times reports “Starbucks plans to use Foursquare data less for business intelligence and more for getting feedback about what customers like and do not like. Frequent customers will also get rewards and more meaningful prizes, like invitations to special events, photo-sharing or online reputation scores.”

Starbucks is the first national retailer to partner with and provide a loyalty program on Foursquare. Lots of local/regional bars/restaurants/etc. have tapped into the potential of Foursquare, but the Starbucks partnership really seems to legitimize the opportunity for big brands to connect with their fans on Foursquare.

Foursquare started out in 2009 with limited availability in only 100 worldwide metro areas In January 2010, Foursquare changed their location model to allow check-ins from any location worldwide. As of March 2010, the service had 500,000 users internationally.

Foursquare is already working with some local businesses in rewarding customers based on the data behind foursquare usage.By elusively combining location-based tracking with user reviews, the practical application takes on a gamer’s mentality to “check-in” for greater exposure to new and familiar locales.

Foursquare's  CEO Dennis Crowley, who sold his previous" location-based company Dodgeball  to Google five years ago, this time is determined not to go the same route . Foursquare has earlier rejected  offers from Facebook and Yahoo.  

These companies, along Google, Twitter, Gowalla, Brightkite, Loopt and others, are all seriously investing in location-based services to stimulate more interaction among users. The idea is that the advertisers will go where the users are.

Foursquare is growing faster than Twitter did at this stage, going from just 1 million users in April to 1.8 million through June, adding around 15,000 users per day.

November 21, 2007

Product Shelf Space Vs People Shelf Space

All products irrespective of their quality and perceived value tend to have a shelf life . Most marketers will tell you that even the best selling products are not immune to PLC ( product Life Cycle ) curves

Most marketers fight against shelf life by either giving the product a new packaging or changing their logo , or by changing the design and look and feel and labelling it as " new' . This is something most Indian FMCG marketers are adept at doing quite well.

Others resort to changing their ad agencies which whom they have built a relationship for the last few years beliveing that changing their ad agencies and giving their brand personality a new avatar could change their fortunes too .

Likewise people too have their own shelf Life within an organization.Most Organizations have their own key people whom they have more trust and faith. As new people jostle for the top position , the pyramid becomes increasingly competitive. Old people are shunted out or force to shunt out, while fresh faces emerge from their shell.

However many of us refuse to believe that the PLC ( product Life Cycle ) applies to people too. While the fate of the product is determined by the market forces, The fate of employees in an organization is often determined by along with other forces , the whims and the fancies of their immediate reporting authority or in some cases the CEO .

October 29, 2007

Highlights of SMX :Marketing Essentials of Social Media Marketing

The SMX ( Search Marketing Expo)Social Media marketing threw in some nice tips and pointers about Social Media marketing. Moderated by Danny Sullivan, editor-in-chief of Search Engine Land, this kickoff session reviewed the basics of what you need to know in the world of SMM. SMX Social media marketing was held at NY on October 16th,2007

Rand Fiskin of SEOmoz spoke first of the importance of social media and why it is important. From April 2006 to April 2007, social media use increased by 668%. These statistics are quite enlightening and with social media usage becoming an intergral part of everyday web activities. Its important that online Marketers understand where the real USP of social media lies and what they need to do to tap onto this "Social Web"

Rand also talked on Online Reputation management , A Topic which I liked a lot . Basically Rand says that companies must creat Robust profiles in Social networking sites in their respective industry verticals or in some of the places where the gliterrati and cognoscenti generally resides. That may either me at, MySpace or Facebook. Individuals and Companies whho are looking for branding and creating a disctinct Brand personality must try to leverage social networks by creating profiles that would appeal to their target segments.

Rand says

"These profiles not only let you have some control about what’s being said about your online (and can potentially rank above less-flattering pages that you don’t control), but you can generally include a link to the site you’d like to direct visitors, thus grabbing you some extra traffic."

If you haven’t set up profiles on these sites, you might be missing an opportunity. The
highest ranking profile pages for me (several in the top 10) on Tafiti are:
  • Wink (your profile is created for you, but you can claim and edit it)
  • Blogger (you can create a profile even if you don’t have a Blogger blog)
  • Google Groups
  • Spock (like with Wink, you can claim and edit your profile)
  • LinkedIn
  • SEOmoz
Rand Fishking also gave an interesting statistics about blog readers !

Asian markets have the highest engagement of blog readers (74% of Japanese read blogs; 23% of Americans do). The percentage of influences is higher -- 91% for Japan.

How do readers find blogs? Mostly links (67%)! 20% find blogs from search engines, and 23% find them through recommendations. Interesting, blog search engines account for less than 6%. More proof of why Google keeps leaning to universal search, as no one uses the verticals.We knew Google Blog Search did not make sense , but now we know why.

Video Sharing Market : 72% of Internet users watch online videos now, and that number is rising. Here are the breakdown what popular consuming trends of video users .News (37%), comedy (31%), and movies (16%). Primarily, people find video from links friends have sent them. Only 7% of viewers pay to watch video.By 2011 86.6% of Americans will be watching online video.

Rand also outlines how things have changed in the marketing 2.0 Webspace. Earlier webmasters relied on good old search engines by doing reciprocal links, crafting an email marketing strategy and using tools that hardly could increase your traffic geometrically . But now by tapping the social web, you can actually increase traffic virally . For that you need to reach out to what Rand calls the "Literati" or the key "web influencer's."

He says that most of your readers and customers may like you, but don't link you necessarily, they embedd your link to their friends pages, or sends the link as an email to their friends. So you have to engage the linkerati to get the links. And you get to them through blogs, forums, blog comments, social media sites, and old school methods like word of mouth and traditional marketing.

So, what kinds of content are these linkerati influencers likely to link to? Great design, ad-free content, great writing, clear navigation, clever graphics, non-commercial content, high accessibility, and authoritative resources. They don't like poor site architecture, forced registration, obtrusive ads, long, dynamic URLs (they're just too hard to email), unprofessional design, hard-to-read text, and articles split between multiple pages (also hard to link).

A few ways to be succesful with social media is is when you or your company successfully incorporates these tactics into your social media marketing plan, you can increase brand awareness and increase traffic to your site or subscribers to your blog. These can also lead to increased conversions and sales for your company.

below are a few web sites and verticals where you can start off your "Social media marketing"

Social News Aggregation Portals. This is where users can submit content to others where it can be viewed, voted upon ad ideally made one of the popular posts that day. Some great social news sites include Reddit, Digg, Sphinn, Propeller and Newsvine.

Social Networking Communities. The most famous of these networking sites are Facebook/ tagged/Perfspot/MySpace/ LinkedIn./

User-Generated Content sites. Here, the user creates and submits content for content’s sake, which makes the content and your company highly visible. We have all seen videos on YouTube and read definitions on Wikipeida and viewed images on Flickr. These are some fun and popular examples of user-generated content sites.

Popular Blogs. The most popular blogs are read by several thousand daily readers, so if you have one of these blogs, make sure the content is visible and influence-able. A few popular blogs with great amounts of information are Techcrunch, Boing Boing and Lifehacker.,You can get to know whats hot and whats not at technorati.

Social Bookmarking Sites. Tag and save your content for others to view, and when it is popular it gets more visibility StumbleUpon, and ma.gnolia,diggit,Rawsugar,Dotthis are all popular sites.

Niche and Topical Participatory sites. These sites focus on topics in a specific vertical where users with that interest can join and promote content. A couple examples here are Slashdot, Fark, Truemors and

The Long-Tail of Blogs, Forums and Groups. These are smaller targeted niche-communities and blogs which leverages the "Long tail of search". To find them in your industry or interest group, do a blog search and read the forums or go through your industry Press Release.( Barrack Obama Blog/gay lesbions Associations/left handers Blogs/

Mainstream Media Portals. Recently these large, well-known news brands have been offering a social aspect to their websites. Just last week The New York Times began showing comments on their stories on their homepage. Other well-known news brands offering these social aspects are and

October 13, 2007

Online Social Media Marketing Guide

This post is part of Social Media Guide,published here as a part of “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Annual Summit in Las Vegas.Special thanks to Jason Billingsley of

Social Media Marketing:

Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves.

Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc. (source: Wikipedia - Social Media)

Step 1: Planning

4 P’s of Social Media: What We Can Learn from Football

* Planning: The Head Coach
* Producing: Pre-snap
* Promoting: Post-snap
* P-measuring: Referee

Planning is the coach of a social media campaign. You must understand the field and generate a strategy for scoring.

1. Buy-in

* Brand advertisers have an easier time with this (way more viral campaigns for brands than retailers)

2. Generate ideas

* Keep a notebook (Google Notebook is useful, so is pen and paper)

3. Identify Marketing angle(position your pruduct)

* Humor: Jockey Stop Squirming
* Controversy: Dove Evolution campaign
* Contest: Target dormroom contest in Facebook
* Amazing: Ray-ban sunglasses
* Emotional: 1-800-Flowers mother’s day
* Informative: Sephora makeup how-to’s
* Timely: - Mr. Cupid
* Ongoing: Blogs (Ecommerce Blogs of the Top Online Retailers)

4. Pick channel (blog, video, podcast, interactive)

* appropriate to budget
* appropriate to timeline
* appropriate to angle

Step 2: Social Media Production

1. Contributing

* Sponsor other people’s social media (Toshiba on Ask a Ninja)
* Responding to social media that’s already talking about you

2. Text

* You already have it (newsletters, training, ads)
* Outsource (mommy bloggers)
* White Paper: Blogging for Retailers (and Podcast)

3. Video

* Leveraging the video content you already have (Zappos TV ads)
* ThinkGeek USB Doorbell
* Blendtec - Will it Blend

4. Audio

5. Interactive

Step Three: Social media Promotion

* Jockey - Stop Squirming

6. User Generated

* UK Company - Sloggi Underwear Best Butt Contest

1. Participate

* Comment on blogs
* Link to other bloggers and social media creators (Ego-capital)
* Join blogging networks - MyBlogLog

2. Open Up

* Open commenting
* allow negative comments at your blog/sites
* Use spam filters like Askimet or Spam Karma to weed out the “buy XYZ now” comments

3. Distribute

*Blog Syndications networks
*Use Feedburner
*Use Social Networks to spread your content virally

4. Sharing

* Web 1.0: Email this to a friend
* Web 2.0: Add bookmarking links like “add to Facebook” /Digg/Delicious

5. Seeding

* Make friends with influencers (see point #1)
* Mine Technorati
* BuzzLogic (identifies sphere of influence for markets - starts at 12k/mo)
* Submit to social sites (Digg, Reddit,, Stumbleupon, etc.)

Step fours: Measuring Social Media:

1. Reach

* Traditional metrics (views, time , bounce rate)
*Web2.0 metrics(no if embeds,Time spent,user stickiness)

2. Influence

* Trackbacks (people linking to post via blog)
* Blogosphere or news mentions (use Google Alerts)
* Technorati authority

3. Affinity

* Number of subscribers (Feedburner)
* Number of comments

4. Increases

* Search engine position improvements
* Referrals leading to sales
*measuring web2.0 referrals(social bookmarks/Networks/viral communities)