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Showing posts with label 4 Ps of social media marketing. Show all posts
Showing posts with label 4 Ps of social media marketing. Show all posts

April 8, 2011

Facebook gains 80 million new accounts in the first quarter of 2011!


Facebook has grown dramatically in the first quarter of 2011. Number of total users has grown from 585 million users to more than 665 million users! That means over 80 million new user registrations just in the first 3 months of the year. if the same speed is maintained ,Facebook  will be crossing the 700 million users barrier  by the end of this year

Nearly 30 % of the new account registrations have been made by users in the age group of 18-24 years of age. This age group constantly remains the strongest one on Facebook and at this moment represents over 210 million Facebook users overall.

Second biggest gain has been spotted in the age group of 25-34 years of age with almost 20 million new account registrations. This age group is the second strongest on Facebook with total of 174 million Facebook accounts.

Not surprisingly, the third biggest gain of Facebook users in the first quarter of 2011 has been in the age group of 35-44 years of age, almost 11 million new registrations and 90 million Facebook accounts in total.

More than 72 % of all Facebook users belong to one of the three above mentioned categories which means more than 475 million users are in the age between 18 and 44 years of age.

April 3, 2011

Social Networking Sites and Political Activsm

Chart: Pew Internet_Elections 2010_Use_Twitter_Final

Source: The Pew Research Center's Internet & American Life Project, November 3-24, 2010 Post-Election Tracking Survey. N=2,257 national adults ages 18 and older, including 775 cell phone interviews; n=925 based on social networking site users, n=126 based on Twitter users. Interviews were conducted in English and Spanish. This chart is based on data from “22% of online Americans used social networking or Twitter for politics in 2010 campaign,” a report on politics and social media by the Pew Research Center’s Internet & American Life Project. This report is available in full on our website at http://pewinternet.org/Reports/2011/Politics-and-social-media.aspx. The Pew Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. For more information about the Project, please visit http://pewinternet.org/About-Us.aspx.
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The report on the use of social media for political engagement by the Pew Internet & American Life Project evaluated the political interaction-activities Twitter and social networking site users performed during the 2010 elections:
  • 9% of Twitter users, as opposed to 13% of social network users, used Twitter to post political content.
  • 16% of Twitter users used Twitter to acquire candidate or campaign information. 14% of social networking site users, on the other hand, used them for this same function.
  • 11% of social networking site users and Twitter users used their respective social web-utilities to follow or friend a candidate.