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Showing posts with label Ad networks. Show all posts
Showing posts with label Ad networks. Show all posts

February 22, 2016

list of ad networks acquired by google ventures

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"list of top 10  most expensive ad networks acquired by google"



So far Google has purchased 16 ad networks, which include online as well as mobile ad networks .Google's double click acquisition was the most expensive , followed by Admeld .

Google acquired  double click for  $3,100,000,000, while Admeld  was the  second most expensive advertising network  to be acquired by Google for  $400,000,000
Google's purchase of ad networks gives it enormous reach in display advertising . While AdSense network enables publishers to run relevant ads - including text, image,rich media and video ads


across their websites, The ad networks plays a different role .The ad networks  aggregates  a large number of ad networks (over 65 at last count, including more than half of the largest 20 networks in the US)  which competes in real time auction instead  of  using  historical data, or trying to negotiate prices upfront (usually at a discount). It chooses the highest value ad from these competing networks at each moment,

Google acquisition of ad networks integrated its  AdSense network to work with DoubleClick, Admeld , Invite media and other ad networks t help publishers  more precise metrics  which helps them to judge the effectiveness of their campaigns

September 22, 2013

November 16, 2012

Real-time bidding Ad Spends grow 30% in 2012,


Real-time bidding soars, expected to be $7bn market by 2016 | Econsultancy: According to a report published this week by sell-side platform Index Platform, the number of RTB impressions sold via its platform jumped nearly 30% in the first and second quarters of the year. What's more: growth was driven by both major advertisers, which accounted for 57% of all spend in Q2, and local advertisers, which increased their spend by nearly 50% quarter-over-quarter.

Data from the  Index Platform ,saw advertisers in 80% of sectors increasing the number impressions bought via RTB, suggesting that, despite real-time bidding's imperfections, adoption will continue to grow.

The big questions: just how much will it grow, and how rapidly? According to eMarketer, RTB spend in the United States will reach $7.1bn by 2016 -- nearly a third of the display ad market -- up from $1.9bn this year. Much of the growth will come in the next year, with the RTB train slowing in 2014 and beyond as it becomes an ubiquitous part of the landscape.

September 24, 2012

Comscore Ranks 2012 Top 50 US Web properties ad networks

The latest  Comscore reports show the U.S. Top 50  websites by Ranking for August 2012 based on data from the comScore Media Metrix service.



Rank
Property
Unique Visitors (000)
Rank
Property

Total Internet : Total Audience
220,273

1
Google Sites
187,022
26
Linkedin
2
Microsoft Sites
169,977
27
Technorati Media
3
Yahoo! Sites
163,723
28
TWITTER.COM
4
FACEBOOK.COM
152,439
29
ESPN
5
AOL, Inc.
112,667
30
YP Local Media Network
6
Amazon Sites
103,864
31
YELP.COM
7
Ask Network
89,482
32
BUZZMEDIA
8
Glam Media
86,020
33
Tribune Interactive
9
Wikimedia Foundation Sites
85,446
34
Disney Online
10
CBS Interactive
76,875
35
WebMD Health
11
Apple Inc.
76,222
36
NetShelter Technology Media
12
eBay
75,650
37
Meredith Women's Network
13
Turner Digital
75,207
38
Fox News Digital Network
14
Demand Media
73,887
39
TUMBLR.COM
15
New York Times Digital
73,099
40
The Washington Post Company
16
Comcast NBCUniversal
72,031
41
Everyday Health
17
Viacom Digital
68,634
42
Break Media
18
Federated Media Publishing
66,984
43
Myspace
19
Weather Channel, The
53,188
44
NETFLIX.COM
20
craigslist, inc.
52,412
45
Scripps Networks Interactive Inc.
21
Gannett Sites
52,345
46
Internet Brands, Inc.
22
VEVO
51,879
47
BitTorrent Network
23
Adobe Sites
47,391
48
INSTAGRAM.COM
24
Answers.com Sites
44,111
49
Target Corporation
25
Wal-Mart
42,617
50
SheKnows (Evolve Media Corp.)

Top 50 Web Site Properties in US

Google Sites ranked as the #1 property in  Q3,2012 ,August with 187 million visitors, followed by Microsoft Sites with 170 million and Yahoo with 164million
  •  Facebook  was at  no 4
  •  Linkedin was no 26
  •  Twitter.com  was at no 28),
  •  Tumblr.com   ranked no 39
  •  Myspace ( no 43) and Instagram.com ( no 48) all ranked among the Top 50.

Advertiser Networks in US   ,Q3,2012 Rankings

For Advertising Networks and Buy Side Networks, PulsePoint ranked #1 with a 96.4-percent reach, followed by Vibrant Media (93.1 percent), Specific Media (93 percent), Google Ad Network (92.7 percent) and AOL Advertising (84.2 percent).
Among syndicated  Sharing websites , ShareThis ranked first in August with an 87% reach in US
No 2 was Google  with 81.6 %  share
 Yahoo! Sites  was no 3 with 74%  share of US 
Outbrain  and Facebook  with 72%  and  69% respectively  made up the top 5 sharing  syndication sites


April 27, 2011

Top 20 Ad Networks By Usage and Marketshare


Top 20 Advertising Networks  used by Most Publishers( updated April 27th, 2011)

This diagram shows the percentages of websites using various traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.According to Web Technologies Survery(w3techs) Google AdSense is used by 17.3% of all the websites, that is a advertising network market share of 79.9%.Double Click and Commission Junction ranks 2nd and third respectively with  ad network marketshare of 6.6% and 4% respectively .

The following advertising networks have a market share of less than 0.1%
  • PredictAd
  • Media6Degrees
  • Beacon
  • InterClick
  • Cubics
  • FOX Audience Network
  • WebTrafficAgents
  • InfluAds
  • KeyRun
  • Aim4Media
  • Adperium
  • Adblade
  • Teracent
  • PocketCents
  • Adzerk
  • AdSide