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Showing posts with label Advertising metrics. Show all posts
Showing posts with label Advertising metrics. Show all posts

March 26, 2011

Cost Per Lead By Industry

The Ponti ex CPL Benchmark Study
Ponti ex is a marketplace that connects companies to interested consumers (i.e., marketing leads) through a CPLpricing model. Over the past year, Ponti ex has compiled research on how dif erent industry verticals usemarketing leads and how Cost-per-Lead prices vary based on the industry sector and the number of leads collected 

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