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Showing posts with label Agencies. Show all posts
Showing posts with label Agencies. Show all posts

March 16, 2014

Why Digital Agencies Are Getting Away in spite of increasing online spends

Effectiveness of Digital Ads by Augustine Fou from Dr Augustine 

Inspite of the increase in advertising dolllars the corresponding increase in paid traffic has not increased much both from an advertisers and Publishers perspective .. While brands can drive higher traffic to their site via ( ppc, display, social ) the quality of traffic is something that " agencies" do not wish to talk about . This is not only digital agencies .. mind you. Most of our Digital marketers .. remain tight lipped on " the quality of the traffic" and instead talk about " the increase in quantitative web traffic ...

The above insight  shows why  Marketers and Brands and  Agencies need to change their perspective  and focus on both " the qualitative part as well as the " Quantitative part