Nokia and Microsoft Fighting a Loosing Battle, as Android and Apple gains traction

US Smartphone OS Marketshare : 2012 ( Q2)

US Smartphone OS Marketshare : 2011 ( Q2)

This above  charts on the U.S. smartphone market from Nielsen has a double whammy of bad news for Microsoft and Nokia.

First, it shows that Microsoft's old operating system has more marketshare than Windows Phone 7, its current operating system. And then, within that slice, we see that Samsung and HTC have sold more Windows Phone 7-based devices than Nokia.


 Microsoft's revamped Windows Phone 7 was supposed to be a strong third place contender. And Nokia was supposed to sell a lot of phones.Neither has happened. Nokia is now cutting the price of its Lumia phones. Microsoft is releasing Windows Phone 8, to crack Apple and Google's hold on the smartphone market.


Despite the modest projected growth, Microsoft is still facing a big uphill battle. Data released recently from Nielsen found that 51.8 percent of U.S. smartphone owners currently own an Android device, followed by 34.3 percent who have an iPhone, and 8.1 percent who have a BlackBerry.

Nielsen found that in recent months, Microsoft's aging Windows Mobile platform actually outpaced the newer Windows Phone at 3 percent vs. 1.3 percent.

According to new data from Strategy Analytics, Windows Phone will hit 4 percent U.S. smartphone share in 2012, "rising steadily" from 3 percent last year.

Much of the Windows Phone purchases will be driven by Nokia, HTC, and Samsung devices. The above chart published at Asymco shows  How The Smartphone Market has been faring  since the  last two years.

"Microsoft is making a determined push to crack the United States because it is the most valuable and influential smartphone market in the world," Neil Mawston, executive director at Strategy Analytics, said in a statement. "However, Microsoft's U.S. smartphone market share remains relatively niche at present and breaking the stranglehold of leaders Android and Apple will not be easy."

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Android Activation Reach 70,000 a day,Facebook Apps Most Popular

Facebook is the most popular application for Android, passing the Google search, Maps, and Gmail apps, as measured by usage of the app, according to data from Nielsen.

Nielsen gathered the data using its "proprietary device meters on the smartphones" of thousands of users.

Another big milestone for Google and Android. The company is activating 700,000 devices per day.That gives it a run rate of 255.5 million Android devices annually. It's impressive, but it's actually lagging estimates for Apple's iOS.

In Piper Jaffray analyst Gene Munster's "bull case" for Apple in 2013, he sees the company selling 260 million iOS devices (iPhone, iPad, iPod Touch)The chart below comes from Horace Dediu, and it shows the impressive rise of Android.

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55% Android Devices Powered by 2.3 Gingerbread, while 0.6% on ICS

  

 

According to  recent data released by Google,  55.5% of active Android devices are running version 2.3 Gingerbread, which came out more than a year ago. The Ice Cream Sandwich was released to the public on November 14, 2011  is  running on a measly 0.6% of active Android devices.After 8 weeks " the Ice Cream Sandwich  is  not available  even in one active devices out of 10.

Last historical dataset collected during a 14-day period ending on January 3, 2012

These statistics  are consistent with rather  predictable numbers  which the  horrible track record manufacturers have when it comes to updating devices to the latest OS. Since then, only the Galaxy Nexus, Nexus S,  are running Ice Cream Sandwich.
In contrast Apple. iOS 5, the latest OS, was released on October 12, 2011. From that day it was immediately available to anyone with an iPod Touch third or fourth generation, iPhone 3GS, iPhone 4, iPad, and iPad 2. There was no waiting and hoping those millions and millions of iDevices would get upgrades.

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The State Of Table Consumption Explained in 10 Charts

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US Android Growth Plateaus, as iPhone Surges

Android remains the most popular smartphone operating system in the U.S., but its market-share among new purchasers has stalled, research firm Nielsen reports.

According the Nielsen's May survey, 27 percent of cell phone purchasers from March through May bought an Android-powered device, the same percentage from December through February.

Overall, Android devices still are the most popular in the U.S., used by 38 percent of all smartphone users. Apple is No. 2 with 27 percent, with Research in Motion's BlackBerry OS at No. 3 with 21 percent and falling.

New survey figures released by market metrics firm Nielsen show that Google’s Android operating system remained the most popular smartphone platform in the U.S. market, accounting for 38 percent of smartphone users. However, Nielsen also finds that Android’s adoption by new smartphone buyers over the last few months has remained steady at 27 percent, while Apple’s iPhone has shown steady growth, jumping from 10 percent of new acquirers in February to 17 percent in May. In other words, Apple’s iOS is the only smartphone platform to have shown significant growth in recent months.

Nielsen also finds that 55 percent of mobile users who bought a new phone in recent months have purchased a smartphone—meaning 45 percent of new phone sales were so-called feature phones. A year ago, feature phones accounted for two thirds of new mobile phone purchases.

As of June 2011 Google said that 500,000 new Android devices were being activated every day—up from 400,000 per day just two months earlier in May 2011 -and more than 100 million devices have been activated. Android hit 300,000 activations per day back in December 2010. In June 28, 2011 500,000 Android devices are now activated by Google each day with growth 4.4 percent per week

Industry watchers are attributing the iPhone’s market expansion largely to the device recently going for sale on Verizon Wireless, breaking AT&T’s multi-year exclusivity deal with Apple for the iPhone. However, it’s also worth noting that AT&T has had a minor hit on its hands offering the now two-year-old iPhone 3GS to mid-range buyers for just $50, on a new two-year contract.

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The Android Run Continues: No 1 in US and Europe

Click On The Image to See the larger Size

Google’s Android mobile operating system is continuing to dominate smartphone sales, particularly in the UK, where the platform now powers almost half of all smartphones sold, according to rearch firm Kantar Worldpanel ComTech.

Google’s Android has become the most used OS in the UK after increasing its market share by 35.1% to 44.9% in the 12 weeks ended 15 May 2011. Nokia’s Symbian platform  fell from  21.4% to 10.6% in the three months leading up to May 15 2011.

According to figures released today (13 June) from Kantar Worldpanel, the popular operating system now accounts for just under half of UK market sales, and is also number one in Germany, France, US, Australia and Japan.

UK Smartphone OS Marketshare ( May 2011 Data ) by Kantar Media

The Android mobile operating system is streaking past rivals in almost every developed country to become the dominant player everywhere.Earlier research for March, 2011 according to  Kantar Worldpane, the Android's marketshare for Smartphone OS in United States  in March 2011 was 54.7% as compared to a mere 19% in June 2010 , an increase of  almost 36% in less  than 12 months





Also claiming top spot in the US, Germany and France, Android has been able to steal away customers from Nokia’s Symbian OS, which has shrunk from 31% in 2010 to just 10% this year.

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