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Showing posts with label App Marketing. Show all posts
Showing posts with label App Marketing. Show all posts

June 22, 2013

May 18, 2012

October 3, 2011

41% UK Users Have Smartphones, Android Rules with 47% Marketshare

Infographic Showing UK Smartphone Usage Source
The latest data from Kantar Worldpanel ComTech shows that, in the 12 weeks ending 7 August 2011, Android holds a 47.1% share of the GB smartphone market, followed by BlackBerry (21.5%) and Apple (20.8%).

Smartphones made up 68.5% of sales over the 12 weeks, meaning that 41% of the GB population now own a smartphones.

According to Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech,”;While smartphones are quickly becoming the norm there are still new sales opportunities for manufacturers thatinnovate in terms of design. Smartphone design is in danger of becoming too standardised, with 90% of smartphones now using a Candybar shape, compared with only 54% in 2009, and 62% including a touchscreen function.

With a lack of design differentiation, big name brands have to work harder to convince consumers to choose their products . According to the research one such way would beo target the over 45s.

Kantar Media research shows that this market is a key area for growth, with 17 million people aged 45+ inBritain who still don’t own a smartphone, but these consumers want different things from their phone

Forexample, 27% of over-45 and above chose their current handset for its ease of use, compared with only 12% of under-45s.Similarly, late converters gravitate towards physical keyboards and slider phones. If manufacturers can developsmartphones that attract this audience we are likely to see the market grow even further

The over-45s present a sales opportunity for the networks too. Once consumers over the age of 45 adopt a smartphonethey are quick to take advantage of its functions. 67% of 55-64 year olds surf the mobile web, while 43% use mobilemaps.

Also the type of software on a phone is influencing what handset a person buys. This has
provided key opportunities for previously little-known manufacturers such as HTC and ZTE, who use popular operatingsystems. For example, 25% of consumers who purchased a ZTE smartphone claimed they did so because of the the android OS