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Showing posts with label App economy. Show all posts
Showing posts with label App economy. Show all posts

July 12, 2012

The State Of The App Economy in 2012 : Developer Insights

Developers are focusing more on iOS and Android, and moving away from platforms like Blackberry.

Facebook is a developer's best friend. The social network is by far the most popular promotional tool used by developers. 








More developers are planning to start making apps for Windows than any other platform, though that doesn't necessarily mean they will.


Android is the platform of choice throughout the developing world.



The State Of The App Economy in 2012 - Business Insider: "In the five years since the iPhone came out, there has been a gold rush to develop apps, but a new report shows just how hard this business can be.

Vision Mobile, a market analysis and strategy firm, surveyed more than 1,500 developers worldwide and found that one in three apps generates $500 or less a month, which means developers have to find other sources of income to get by.

On average, developers make between $1,200-$3,900 per app each month, though some platforms prove more lucrative than others. For example, iOS developers surveyed make more per app each month on average ($3,693)  than Android developers ($2,735), but both fall short of what Blackberry developers earn per app each month ($3,853)

The chart above  provides a summary of some of the big findings from Vision Mobile's report on the state of the app economy in 2012."

July 9, 2012

Why Social Gaming Company Zynga is loosing Users




Post 6 months after Zynga's IPO and its stock price has halved,  to under $5 currently . That's because many of its high profile gaming products are tanking.


  Zynga's fortunes  of  social gaming was heavily dependent on facebook users  and it was among the  biggest risk it faced as a business. Its over-reliance on Facebook, with most of its revenue and users coming from the social network.





Why Zynga is Shedding Users: "Social gaming company Zynga had an outstanding 2011, leading to a well-hyped IPO in December. But Zynga's biggest risk was always an over-reliance on Facebook, with most of its revenue and users coming from the social network.

At the time of its IPO in mid-December, Zynga had the top five games on Facebook by daily active users. But, according to app tracking website AppData, three of those five apps have declined dramatically in Daily Active Users (DAI) since then.


The fact is that Zynga's fortunes are still ultimately tied to Facebook - and vice versa. Social gaming is moving onto smartphones and tablets, which is also where Facebook wants to expand its social networking platform. The reality is that both Facebook and Zynga need to aggressively expand onto smartphones and tablets, in order to get their stock prices moving upwards again.

All of Zynga's key  products have lost a lot of users over the past six months. Among them is  Cityville, which was  a leader in Facebook's gaming category,  which echoed Zynga's share price drop to fall from over 10 million to below 5 million daily active users"