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Showing posts with label Asia online statistics. digital trends. Show all posts
Showing posts with label Asia online statistics. digital trends. Show all posts

May 26, 2012

European Cookie Regulations Come into Force from 26th May,2012

Thousands of UK websites are expected to be in breach of a law that dictates what they can log about visitors.
European laws that define what details sites can record in text files called cookies come into force on 26 May. Cookies are widely used to customise what repeat visitors see on a site and by advertisers to track users online.
The regulations say websites must get "informed consent" from users before they record any detailed information in the cookies they store on visitors' computers.
Among websites that have complied with the law, getting consent has involved a pop-up box that explains the changes. Users are then asked to click to consent to having information recorded and told what will happen if they refuse.
The  EU Directive 2009/136/EC (PDF), known as the E-Privacy Directive. The broad legislation was first passed into European law two years ago, essentially forming a series of amendments to federal rules regarding electronic communications and data privacy.
One section of that directive — Article 5(3) — that applies to the use of data storage by websites. And for the most part, that boils down to cookies.
Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent, having been provided with clear and comprehensive information… about the purposes of the processing.
The rule is already theoretically in force across Europe, but the truth is that it’s a complete patchwork. It comes into force in the U.K. on May 26, 2012.


June 22, 2011

The Evolution of Web 3.0 Media Agency: Infographic


Online users today come in different shapes, sizes, they come at social media, spend time on YouTube, share their  StumbleUpon's  with their Facebook Friends, and blog their thoughts on pathetic customer care , which they tweet to their friends. Welcome the new web3.0 Agency.Welcome to the  wild  wide web .

Once upon a time a decade ago , media agencies spent a client’s marketing dollars
on a standard set of carefully planned options — print newspapers and magazines, radio and television. Fast Forward 2011, TV still reigns at the top of advertising budgets but online media is on the rise, and it’s transforming the way media agencies plan and measure campaigns.  Its not only the use of online distribution channel that has  changed the " Agencies  Media Buying and Planning  Guide.

Today there are no standard parameters  like " Reach and Frequency, Its the  engagement, interaction, Bounce rates, demographic, retargeting and geo targeting a consumer. .Jump-started by the economic downturn and propelled by  changing consumer habits, Internet advertising and social media have captured a
growing share of the market and a disproportionate share of the industry buzz and 
innovation.


Gone, too, are the days when simply having a corporate Twitter account or Facebook page was an accomplishment in itself. Agencies are finding  innovative ways to integrate traditional media with social media and mobile to create networks of brand “touchpoints” for consumers.Mobile is in. Metrics are in. Recession cutbacks are out. The conventional way of  mass advertising via print and  TV are over. Today in the online marketplace there is no just  mass and  class.

June 15, 2011

Top 10 Mobile Marketing Tactics in US:


The Mobile Marketing Matrix

Top 10 Most Used Mobile Marketing Techniques  in US
Direct and Indirect Mobile  Marketing Distribution

Mobile content consumption continues to increase as double-digit growth was seen across all major categories in the U.S. in March 2011. Social Networking saw the strongest growth increasing 45.7 percent to nearly 64 million users. These insights and others were shared in the recent webinar The State of the U.S. Mobile Advertising Industry and What Lies Ahead presented by ComScore, the Mobile Marketing Association (MMA) and Where, In.