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Showing posts with label Asia pacific. Show all posts
Showing posts with label Asia pacific. Show all posts

January 16, 2016

the top 3 biggest market for the $91 billion online gaming market :

Which are the Biggest Global markets for online gaming by geography



"China and US ranks among top online gaming market "

GLOBAL ONLINE GAMING IS ESTIMATED TO BE $91 BILLION, 












Asia Pacific with over $43 billion revenues along with North America's $24 billion revenue from online gaming  creates the biggest 2 regional world market. for online gaming  

However  out of $43 billion, china  make up for  over 50% of this market with  $22.2 billion revenues from online gaming and  forms the biggest  market for online gaming 

With $22 billion revenues from online gaming,the US  ranks no 2 , making  North America as the second biggest market with $23.8billion. .However Online Gaming revenues in china exceeded the US ( $22.2billion vs $22 billion)
The final break up :

1)Asia Pacific including China :47%
2)Europe Middle east and Africa : 22%
3)North America : 26%
4)Latin America : 4%



December 7, 2015

global media consumer spends category by geographic region

The below chart shows global media spends across print, TV, ooh, and digital across Among geographic region.In Latin America, Central and Eastern Europe, and Middle East/Africa, consumer spending will grow faster than overall spending
In North America, Western Europe, and Asia Pacific, by contrast, consumer spending will grow more slowly than overall spending, in large part reflecting maturing and more penetrated broadband markets.

"global media consumer spends category by geographic region"
 Overall  media spends across all formats  will rise at a 6.1 percent CAGR to US $1.5 trillion in 2018, Within this, Latin America and Asia Pacific will be the fastest-growing regions, and Western Europe will be the slowest-growth region, while Central and Eastern Europe and Middle East/Africa will outpace Western Europe, as will North America


May 29, 2015

browsing to buying conversion ratio in ecommerce : latin america vs asia pacific


"how many users browse  vs  how many buy"

 The above chart show  " the ratio of those browsing and those actually buying . The data comes from Nielsen.  Travel, Mobile  and Electronics have the most  high conversion ratio , with the lowerst buying to browsing ratio.

May 28, 2015

asia pacific digital indicators: 35% penetration rate with 93% mobile connections

" state of mobile and social media access across  asia pacific"

 DATA FROM WESOCIAL SHOWS THE STATE OF DIGITAL  INDICATORS IN ASIA PACIFIC

In Asia pacific out of a total population of 4.1 billion around 1.4billion have an active internet connection a penetration of  35%. Users having an active social media connection  number  1billion  with a 26% penetration .
Meanwhile moving over to mobile, 3.7 billion or 93% of population has a mobile. The number of users  accessing social web via mobile is  879 million

May 2, 2015

comparing chinese media usage by device: offline vs digital




How much media  does an average chinese  consume in a day.?What percentage of media is consumed by TV, print and radio vs digital ? (online , mobile and tablets) This data by Inmobi "chinese mobile consumption study" shows that an average chinese total media hours in a day is almost 7 hours (about  6.9hoursday). And out of this digital ,mobile and tablet usage comes to 50% of their total consumption. TV and radio together makes up 150mins of  their time.  

April 29, 2015

Apple's revenue by geography:with 70% growth,China set to emerge as no 2 apple market

" apple's revenue from global regions "

APPLES REVENUE BY  GEOGRAPHY  2015 VS 2014 ;

APPLE'S REVENUES FROM CHINA GREW BY 69%  IN Q1,2015.ALL SET TO  REPLACE EUROPE AS THE NO 2  BIGGEST MARKET

 China is on the verge of replacing Europe as apple's  no 2  biggest revenue making region after growing an at impressive a 70% growth in Q1,2015.
For Apple the growth in Chinese market has surpassed  all  expectations. Europe's loss is china's gain as Apple  is set  to  make China its second home after America, the original bastion of  Apple. So far  Apple's revenue was centered around America which in Q12015  has seen its revenue growing by 23% compared to the  20% growth from  European market. In comparison it has seen  70% growth  from the 
Chinese market during the same duration .Apple's Asia Pacific revenue  too showed an impressive 33% growth.

April 28, 2015

Chart of the day : digital spending by region compared with overall media spends

online media spends as a part of total media spends  in North america, europe, asia and latin america

Chart depicting  Global digital ad spend as a part of overall total media spends across geographical regions 

The chart by emarketer shows  the patterns of  digital spending across  global marketplace  for the last 5 years  2011 to 2016 (projected). In 2015  with  28% share of digital media spending  Western Europe and North America both rank no 1  in the world. These regions are followed by Asia Pacific which ranks no 2 with approx 24% spends across the digital media  in 2015.Eastern Europe and  Latin America  with 21% and 13.4% spends across online  ranks 3rd and 4th respectively

April 9, 2015

April 5, 2015

Europe vs N.America vs Asia Pacific : Share of digital spends vs mobile spends

 global spending on mobile vs digital

mobil share spends by regions

COMPARISON CHART: DIGITAL AD SHARE VS MOBILE AD SHARE : 

This chart from emarketer shows how much are countries and regions spending  on mobile and digital spends  out of their overall marketing and ad budgets ?In 2015  around 37% of ad spends in North America  would be spent on the digital media as compared to 56% in Mobile.. In Europe  24% ad spends would be across digital advertising, whereas 22% share of spends would  be across mobile media  

April 4, 2015

This year to see $540 billion of advertising spending :regional comparison chart

"GLOBAL COMPARISON OF AD SPENDING  2014 VS 2015 VS 2016

GLOBAL COMPARISON OF AD SPENDING  2014 VS 2015 VS 2016(PROJECTED)

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by   Adage quoting a report from media-agency Carat.

Regional ad spending  will be led by Asia Pacific with 5.2% increase from last year, North American ad spends is likely to increase 4.5%, while Western Europe ad spending is set to grow the least with 2.8%

March 22, 2015

Digital Media spends as a percentage of total media spends : UK vs US vs China

Digital Spending charts by nations

 source : emarketer

The chart shows the media spends of the top 5 nations and the percentage of which is spent on digital marketing.

The UK ranks no 1 as the country where the ratio of digital to total media spends is the highest. 50% as compared to US and China's 33%

Around 26% of total media spends by the 5 nations US, China, Japan, UK, Germany is spent on digital. The US ranks no 1 across both total media spends and digital media spends, spending $180 billion and $50billion respectively.

China ranks no 2 with $64 billion and $24 billion spent respectively on both mediums. Digital spends in both China and US makes up one third of the total media spends in both the countries 

 Japan with $40 billion and ranks 3rd in total media spends, however it ranks 4th in digital spends, while UK with a mere $24 billion total media spends allocates 50% on digital . This makes UK the biggest spender on digital marketing calculated in terms of percentage ratio

 Germany and Japan both spends a fourth of its total media spends on digital., with Germany spending $27 billion compared to %6.29 billion Japan and $40 billion and $9.07 billion

January 22, 2015

Mobile App Usage vs Mobile Web Usage in the Asia Pacific market


the asia pacific mobile usage guide


"78% of ad impressions  across Asia pacific market  are across mobile apps, amd only 22% of the ad impressions in the Inmobi network are across mobile websites.

 this means that  users are online  for extended hours and engaged for a longer period  via their mobile apps , rather than a mobile website