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Showing posts with label B2b. Show all posts
Showing posts with label B2b. Show all posts

August 19, 2014

Mapping the Marketing Spends by B2b Industry : Top 100 Advertisers

biggest b2b Spenders by medium
analysis of  the media mix among  top 100 advertisers in  b2b segment
Top 100 B2b Marketing Spends by media /Adage/Mcharts 
Ad Spending for 100 Largest B-to-B Marketers Nears $5 Billion 

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.The media mix  data is as below
  1. Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012. 
  2. Spending on internet display ads grew most quickly, by 25.3%. 
  3. The only other medium to see an increase among the top 100 was outdoor (+2.4%), 
  4.  Print media, specially magazine  continued to remain relatively flat (-0.3%), newspaper spending came down by 9.4% and radio spend declined by 13.7%.
  5. Meanwhile, spending by B2B advertisers outside the top 100 dipped by 0.5% to $10.2 billion
  6. Apple was the nation's No. 2 b-to-b advertiser last year, spending $218.1 million on b-to-b ads, up 39.0%,around 65% which was on TV