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Showing posts with label Bing Facebook integration. Show all posts
Showing posts with label Bing Facebook integration. Show all posts

April 1, 2011

Top 5 Finance Display Advertisers in UK

As the recent ad spent figures by the IAB UK show, the top spender in online display advertising last year was the finance sector. According to comScore Ad Metrix the UK finance sector accounted for 18.9 billion display ad impressions during the second half of 2010. was the top advertiser with 2.3 billion display ads, accounting for a 12% share in the category. Aviva ranked second with 1.5 billion display ads and QuickCreditScore in third place with 1.2 billion of display ads served in H2 2010.

March 30, 2011

Top 5 Facebook Complaints From Women: Infographic

Daily deals site Eversave talked to 400 women about their Facebook relationships. The company originally conducted the survey as market research on the social network’s influence on the daily deals ecosystem, but Eversave was surprised to uncover the love/hate relationship between women and their online friends.

For example, the majority of female respondents said they had at least one friend who was a “drama queen” on Facebook. A majority also said they had at least one obnoxiously “proud mother” as a Facebook friend.

Most women — 83% of respondents in this survey — are annoyed at one time or another by the posts from their Facebook connections. For these respondents, the most off-putting post was some kind of whine; a full 63% said complaining from Facebook friends was their number one pet peeve, with political chatter and bragging coming in a distant second and third.

source : Mashable

Facebook's Revenue Per search to Decline

The average advertising revenue generated by Facebook for every 1,000 searches conducted on its website has declined from an estimated $8 to $5 currently, according to Trefis. 

The firm expect Facebook’s RPS to decline over time as Facebook is not yet a search engine at its core like Google, Microsoft’s Bing or Baidu - or an open web portal like Yahoo or AOL and thus requires users to login to run searches. Also the international mix of total searches increases will lead to RPS decline, Trefis also said. "While we expect Facebook’s RPS will fall to $3.20 per 1,000 searches by the end of Trefis forecast period, Trefis members predict a relatively flatter level of $4.70 per 1,000 searches."Its current valuation for Facebook is $45.10 billion.

Revenue per Page View (RPM) represents the average text and display advertising revenue that Facebook earns for every page view of, which is dependent on prevailing ad rates, the number of ads shown per page, the type of ads used and the nature of the ads.

Trefis estimates that Revenue per Page View (RPM) has declined from around $0.58 per 1,000 page views in 2006 to around $0.38 per 1,000 page views in 2009.

Social networking sites are mostly used for communication rather than seeking information on products and services.  This primarily explains why Facebook's RPM is low in comparison to search ads and ads on online commerce sites

March 29, 2011

Facebook Vs Its Competitors:

This Infographic by Pingdom shows  the difference Between  Facebook  and their nearest competitors, Although Facebook might dominate (by numerous country miles) Orkut is apparently still hanging in there. Qzone with 37 million comes up as the biggest social network in China.
Twitter is fourth placed in this table sourced from Google as of February 2011 with Russian Facebook like site in fifth ahead of LinkedIn. How  many social networking sites are you  a member of , and how many of them are really earning money  to break even ..

March 24, 2011

Facebook Overtakes Yahoo in US Display Advertising

Facebook will overtake Yahoo as the U.S.’s top seller of display advertising online, according to eMarketer estimates released today.
The social network’s share of the $10.1 billion market for online display ads in the U.S. will double from 13.6 percent in 2010 to 21.6 percent this year, and go on to reach at least 23.8 percent in 2012. Yahoo will have 16.4 percent this year.

“What’s striking is how even as Yahoo’s U.S. display ad revenues will deliver double-digit gains each year from 2010 through 2012, not only will display revenues at Facebook surpass Yahoo this year, Google’s revenues will exceed Yahoo next year. What that leapfrogging trend confirms is the great and growing demand among brand marketers for online display ad placements,” said David Hallerman, principal analyst at eMarketer and author of the study released today.

With the top spot in the U.S. online display ad market in sight, reaching the number one ranking for global sales seems like the next summit — presumably, Facebook aspires to reach this height next. After that comes the superset of all online sales, which Google still dominates, as you can see in the chart(Allfacebook )