The Biggest Sports wear brand today Adidas and Puma were actually founded by 2 brothers, Adolf Adi Dassler and Rudolf Dassler in the Bavarian city of of Herzogenaurach.The company founded by 2 brothers “Gebrüder Dassler Schuhfabrik” had made shoes for legendary athlete Jesse Owens during the Berlin Olympics in 1936 before the brothers separated
However 25 year old company in the mid-1940s broke up as Rudolf and Adi and set up rival shop across the river Aurach. Adi Dassler founded Adidas, and in 1948 Rudolf Dassler registered his new company as Puma.
The tale of the family feud amongst the brothers grew to such extent that it is said , that the first question that would be asked to anyone entering, the town was whose shoes you were wearing. As the place Herzogenaurach became known as “the town of bent necks”