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Showing posts with label Brazil. Show all posts
Showing posts with label Brazil. Show all posts

May 26, 2012

March 9, 2012

Online Retail Consumption in Brazil On The Rise


 The growth in  Retail sites  across Brazil in 2011  showed improvement as as consumers turned to the convenience of the web to shop for and purchase goods. Compared to the previous year, the fourth quarter of 2011 saw engagement with retail content grow by double-digits across key metrics including minutes, pages.

Online Shopping Eases Way into Brazilians’ Digital Lives
In Q4 2011, Brazilians spent a total of 4.1 billion minutes on sites within the Retail category, an increase of 10 percent from the previous year as a growing population of online shoppers paired with retailers’ expanding digital strategies drove increased usage in the category. Brazilian consumers viewed more than 8.3 billion pages of Retail content in Q4 2011, up 14 percent versus the previous year, while the total number of visits to the category jumped 19 percent.


Growth in Engagement in the Retail Category 
Total Brazil, Age 6+, Home & Work Locations*
Q4 2011 vs. Q4 2010
Source: comScore Media Metrix

Retail Category

Q4 2010
Q4 2011
% Change
Total Pages (MM)
7,374
8,377
14%
Total Minutes (MM)
3,790
4,152
10%
Total Visits (000)
747,218
885,680
19%

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
MercadoLibre Accounts for More than 1 in 5 Minutes Spent in the Retail Category

An analysis of the most engaging retail destinations in Brazil found MercadoLibre as the market leader with visitors averaging nearly 20 minutes on the site in December, consuming 36 pages of content and visiting the site an average of 3.7 times. Lojas Americanas followed with visitors averaging 10 minutes during the month and consuming 17 pages of content, followed by Magazineluiza.com.br with 9.1 minutes per visitor in December.






Most Engaging Retail Destinations Among the Ten Most-Visited Destinations in the Category 
Total Brazil, Age 6+, Home & Work Locations*
December 2011 
Source: comScore Media Metrix

Average Minutes per Visitor
Average Pages per Visitor
Average Visits per Visitor
Retail
31.8
64
6.9
MercadoLibre
19.6
36
3.7
Lojas Americanas
10.2
17
2.7
Magazineluiza.com.br
9.1
16
2.0
Casasbahia.com.br
7.4
19
2.1
Netshoes Group
7.1
18
2.3
Pontofrio.com.br
7.0
16
2.2
Extra.com.br
5.7
15
2.2
BuscaPe.com Inc.
5.2
10
2.4
Wal-Mart
4.1
11
2.1
UOL Shopping
1.6
5
1.6

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.


July 4, 2011

Non PC Internet Traffic in Brazil: May 2011 Data

According to ComScore ,In May 2011, non-computer devices accounted for 0.6% of total web traffic in Brazil. Of this 0.6% of non-PC traffic, mobile devices accounted for 61.4% of web traffic, while tablets accounted for 33.4% of traffic. Other devices, which includes handheld devices (such as iPod Touch, Nintendo DS, Zune HD, etc.) and gaming consoles accounted for 5.2% of non-PC device traffic.