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Showing posts with label Buddymedia research. Show all posts
Showing posts with label Buddymedia research. Show all posts

May 27, 2011

High Subscribers at Facebook Doesn't Guarantee More Likes



But as fan bases grow, the danger increases that the larger community will be less close-knit and engaged than before. Link-sharing solutions provider Visibli analyzed Facebook pages with at least 100,000 “likes” and found that for brands and media organizations, pages with more fans received fewer “likes” on each individual post. Engagement went down as the number of people involved went up.

Buddy Media analyzed the Facebook posts and engagement rates for more than 200 clients over the course of two weeks in January and February 2011. The agency measured engagement by looking at comments and “likes,” and factored in fan base size.
According to Buddy Media, 60% of posts were published between 10am and 4pm. However, many Facebook users prefer to log on to the site before or after work, and their engagement with company posts is higher during those times.


There are many posting strategies brands can pursue to boost engagement on pages as the number of fans increases, however. Research from Buddy Media found that tweaking the length, timing and wording of posts could raise engagement. So its not a reality that " The More Subscribers joining your Facebook Community can automatically increase your likes.. in fact it might be opposite sometimes.



According to a recent  research from Visibli points to how brands should space out their posts. Half of all “likes” happen within 1 hour and 20 minutes of posting, and 70% happen within 4 hours. “Likes” taper off over time, until about 95% are received within 22 hours.



According to Emarketer, once a new post is up there’s less chance of “likes” on an older one, so brands should give messages time to play out and maximize engagement before updating.