Showing posts with label CTR. Show all posts
Showing posts with label CTR. Show all posts
March 16, 2014
October 16, 2013
April 2, 2013
May 22, 2012
Mobile vs Social Vs Email :CTR Data Compararison
When is Facebook most effective
Meanwhile all is not well across social advertising , as a global survey undertaken by leading independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would ‘never’ click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle.
The most popular and effective ad format is the Sponsored Story. The format delivers, on average, a 32% decrease in cost per acquisitions (sales) and an increase in CTR (engagement).
When running both the traditional ad format alongside a sponsored story format, we tend to see at least a 30% increase in conversion rates, again with retail leading across the sectors
August 7, 2011
Click Through Rates Compared : Mobile OS vs Android Vs Carrier
The prevailing mobile storyline of 2011 has been Android’s dominance. This dominance was based on data pulled from over 83 million users on the Jumptap network. June 2011 data shows Android as the leading platform again this month, with 38% of the market. iOS comes in at second with 33% market share and Blackberry OS comes in third with 22%. The top three mobile operating systems control over90% of the market, making it increasingly difficultfor competing platforms to gain traction.
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