eMarketer estimates that advertisers in Canada will spend over $2.5 billion online in2011, up 18.5% over 2010.Online ad spending increases will continue in the double digits through 2014, but taper off gradually during the period. In 2015, ad spending will grow just shy of 10%, to surpass $4 billion.
Digital advertising in Canada
is expected to rise from $11.65 billion
last year to $14.28 billion in 2015.Within online, video
advertising will have the highest growth rates during the forecast period,
followed by search, which has the highest spending overall.
eMarketer expects online ad
spending per internet user in Canada to climb from $99 this year to $149 in
2015. As compared to US where advertisers will spend $135 per internet user to
advertise online this year, a figure that will rise to $192 by 2015, eMarketer
estimates.