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Showing posts with label Canada Internet Trends. Show all posts
Showing posts with label Canada Internet Trends. Show all posts

November 28, 2011

Canada Digital Ad Spends To Surpass USA in 2015



Digital Ad spending per online user in Canada to climb from $99 this year to $149 in 2015 US will spend $135 per internet user to advertise online  in 2011  a figure that will rise to $192 by 2015, eMarketer estimates.



eMarketer estimates that advertisers in Canada will spend over $2.5 billion online in2011, up 18.5% over 2010.Online ad spending increases will continue in the double digits through 2014, but taper off gradually during the period. In 2015, ad spending will grow just shy of 10%, to surpass $4 billion.


Digital advertising in Canada  is expected to rise from $11.65 billion last year to $14.28 billion in 2015.Within online, video advertising will have the highest growth rates during the forecast period, followed by search, which has the highest spending overall.

eMarketer expects online ad spending per internet user in Canada to climb from $99 this year to $149 in 2015. As compared to US where advertisers will spend $135 per internet user to advertise online this year, a figure that will rise to $192 by 2015, eMarketer estimates.