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Digital Ad spending per online user in Canada to climb from $99 this year to $149 in 2015 US will spend $135 per internet user to advertise online in 2011 a figure that will rise to $192 by 2015, eMarketer estimates. |
eMarketer estimates that advertisers in Canada will spend over $2.5 billion online in2011, up 18.5% over 2010.Online ad spending increases will continue in the double digits through 2014, but taper off gradually during the period. In 2015, ad spending will grow just shy of 10%, to surpass $4 billion.
Digital advertising in Canada
is expected to rise from $11.65 billion
last year to $14.28 billion in 2015.Within online, video
advertising will have the highest growth rates during the forecast period,
followed by search, which has the highest spending overall.
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